AC

Alex Chang

Early stage investor, Co-Founder, Underdog Labs

San Francisco, California

Skills

Early Stage Investment
Start-ups
Small Business
Entrepreneur
Mergers
M&A experience
Fundraising
ecommerce
Operations
corporate strategy
Social Media
SEO
SEM
Online Marketing Analysis
Product Management
Web Development
Mobile Devices
P&L Responsibility
Business Development
Sales

Education

Work Experience

  • Co-Founder, GP

    2019

    Underdog Labs is a venture fund focused on very early stage opportunities (pre-seed & seed). We invest in mission driven Underdog founders and actively partner with them to navigate the start up waters to success.

2021

  • Fellow

    2021

    ODA3

Pillow (Acquired by Expedia Group)

2017 - 2020

  • COO

    2017 - 2020

Perfect Coffee (Acquired by Blue Bottle Coffee)

2014 - 2015

  • COO, Co-Founder

    2014 - 2015

    At Perfect Coffee we make it incredibly easy for coffee lovers to make amazing gourmet, specialty coffee at home. We've developed proprietary technology to ensure freshness and the perfect grind...and partner with the finest local roasters (Blue Bottle, Stumptown, Philz, and more)...to deliver pre-ground, single preparation coffee to your door. Just follow our incredibly easy instructions, or use our iPhone app - and you'll get amazing coffee in the comfort of your home.

Frontleaf (Acquired by Zuora)

2015 - 2015

  • Advisor

    2015 - 2015

    Frontleaf provides customer success software that helps SaaS companies drive customer adoption, engagement and retention.

2012 - 2014

  • EVP Marketing Solutions

    2012 - 2014

    Responsible for driving RealPage's industry leading Marketing Solutions businesses. Primary P&L owner for Marketing Solutions division consisting of Customer Acquisition (Websites, SEO, CRM, Social Media, Design services), Conversion (Contact Center) and Retention (Resident Portal) businesses. Managed a distributed team of over 500 employees across multiple cities and countries. Operational responsibility for Product Management & Development, Engineering, Product Marketing, Product Sales, Customer Support and Data Analytics within the division. Extensive participation in M&A from diligence & evaluation to post transaction integration and on-boarding. Executive Vice President reporting to the CEO, Sec 16 Officer and member of Executive Committee.

Roost (Acquired by VerticalResponse)

2007 - 2012

  • CEO & Founder

    2007 - 2012

    Founded, ran and ultimately sold Roost.com. Backed by top tier venture investors, our team built and grew a terrific & differentiated Real Estate product for consumers. We successfully pivoted Roost into a SaaS business after the real estate market crash of 2008. Roost was acquired by VerticalResponse, one of the leading email service providers in 2011 and I stayed with VR for approximately one year to steward the integration of our team and product into their platform.

2004 - 2007

  • SVP Operations, Strategy

    2004 - 2007

    Acting COO. Responsible for technology, operations and day to day management of the CA office.

2000 - 2004

  • Walmart.com - Sr Director, member of Operating Committee. P&L responsibility for all Online Services

    2000 - 2004

    Responsible for developing & managing all Service Businesses for Wal-Mart's online division. Point person for "site to store" integration initiatives and strategy. P&L owner for Photo Service, Pharmacy, Financial Services, Wireless, Travel, ISP. Core part of senior management team and member of Walmart.com "Operating Committee"

VacationSpot.com

1998 - 2000

  • VP Marketing

    1998 - 2000

    Oversaw sales and marketing for the company. Member of senior management team reporting to the CEO. We sold this to Expedia in 2000. Terrific experience.