Allison Williams

HEAD OF STRATEGY

2024

PRINCIPAL

2022 - 2024

In my role as Principal, I led Seed to Series B investments in the B2B SaaS category, managing entry checks up to $15M with board seats. Leveraging my industry expertise, I contributed valuable insights and guidance through various board positions inherited, shaping the strategic direction of our portfolio companies.

PRINCIPAL & DIRECTOR OF NVP LABS | Investment Leadership & LP Engagement

2018 - 2022

As a Principal & Director, I guided Pre-Seed to Series A investments in B2B SaaS, with multimillion-dollar checks with board seats. I fostered valuable relationships with corporate LPs and oversaw our accelerator program, enhancing our go-to-market strategy, marketing, fundraising, and financial support. HIGHLIGHTS: - Co-led the successful fundraising of $88M for Fund II, doubling the size of Fund I. - As the sole external board member, drove Podsights to become the top portfolio asset, leading to a sale to Spotify 13 months post-investment. - Implemented an outbound strategy, including a new scouting program and ramping PR, that increased pipeline 2700%. - Engaged Corporate LP employees for portfolio engagement, differentiating firm’s value beyond capital. - Managed corporate relationships with Amazon, Audible, RWJBarnabas Health, Prudential, Panasonic, TD Bank, and Dun & Bradstreet.

HEAD OF STRATEGY | Partnership Development & Market Analysis

2016 - 2018

As the Head of Strategy, I took the lead on mergers and acquisitions (M&A) and explored partnership opportunities, focusing on strategic growth and expansion. I was instrumental in setting operational benchmarks that optimized our sales performance, guiding our success within the influencer marketing ecosystem. This role allowed me to leverage my analytical skills and strategic insight to position our company as a key player in a competitive landscape.

CHIEF OPERATING OFFICER | Operations Management & Team Development

2015 - 2016

As Chief Operating Officer, I led key areas including strategy, sales, HR, marketing, and operations, driving growth and efficiency. My efforts reinforced scalability, boosted market presence, and secured vital capital, positioning our company as an industry leader.

CHIEF EXECUTIVE OFFICER & CO-FOUNDER | Executive Leadership & Product Development

2012 - 2015

As CEO and Co-Founder, launched and grew a mobile-first photo sharing platform, leading it to acquisition by YesVideo. Together with my team, built a top-tier team, developed an innovative product, and expanded our user base nationwide, securing venture funding. Our strategic vision and execution led to a successful sale to a market leader.

SENIOR MANAGER | Strategic Planning & Performance Analysis

2009 - 2012

In my capacity as a Senior Manager, I spearheaded the development and execution of holistic digital strategies that resulted in an impressive 85% increase in unpaid organic traffic alongside a 50% enhancement in site monetization. My strategy was multifaceted, integrating SEO optimization, a comprehensive website redesign, and the cultivation of strategic traffic partnerships. This approach elevated our digital presence and revenue streams.

INVESTMENT ANALYST | Strategic Allocation & Market Insight

2008 - 2009

As an Investment Analyst, I allocated resources on a dynamic investment management platform. My main goal was to deliver competitive returns for our investors, while also contributing to global economic and social development. I was able to successfully navigate this role’s complexities to yield high returns.

INVESTMENT BANKING ANALYST | Deal Structuring & Financial Analysis

2007 - 2008

As an investment banking analyst, I played a pivotal role in securing deals that brought in $420M in fees. This included navigating a record-setting $6.6B convertible debt deal for Transocean and managing a hefty $4B issuance for Lehman Brothers.