AW

Ally Warson

Partner at UP.Partners

San Francisco Bay Area

Invests in

  • Min Investment:

    $100,000.00
  • Max Investment:

    $5,000,000.00
  • Target Investment:

    $1,500,000.00

Skills

Facebook
Microsoft Excel
Microsoft Powerpoint
Bloomberg
Twitter
French
Data Modeling
Wireframes
Project Planning
Financial Analysis
Data Analysis
Economic Data Analysis
Social Media Marketing
Social Media Measurement
Consumer Behaviour
Agile & Waterfall Methodologies
Agile Testing
Scrum
Strategic Roadmaps
Technology Roadmapping

Education

Work Experience

  • Partner

    2022

  • Principal

    2020 - 2022

2018 - 2020

  • Associate

    2018 - 2020

2016 - 2018

  • Strat & Ops Team Lead, GMS: Competitive Strategy and Product Incubation

    2017 - 2018

    The Business Strategy & Operations organization provides business-critical insights using analytics, ensures cross-functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives. Responsibilities: Lead the core operations of the Performance team while prioritizing cross-functional projects and planning initiatives to support the growth of the performance ads business for GCS customers. Drove the execution of those projects/programs to deliver business impact for search, shopping, display, apps, measurement, attribution and platforms.

  • Account Strategist, Scaled, Global Marketing Solutions

    2016 - 2017

    Partners with businesses to develop, launch, and nurture online marketing strategies on Google's Search, Display, YouTube, and Mobile platforms. Advises on maximizing online advertising spend and fosters meaningful relationships by: - Leading in-depth business strategy, consumer behavior, and budget planning conversations. - Developing quarterly and yearly digital marketing plans to engage with customers in measurable and impactful ways. - Proactively offering cutting-edge marketing solutions based on market trend reports and client-specific reach and engagement data. - Providing reactive support and assistance with daily account maintenance. Video Insights, Google Customer Solutions: 20% project Helped design custom workshops within North America to strategically influence the brand challenges of Google's client partners specifically focused on YouTube. Developed content and led consultations on topics inclusive of industry best practices, digital brand-building opportunities, and incorporating digital as a platform for growth and higher engagement levels.

2015 - 2016

  • Executive Strategist

    2015 - 2016

    Qubit offers a blank canvas for businesses to deliver their big ideas. Whether it’s acting on data science or creating highly targeted personalizations, we fuel innovation and ensure marketers are never held back by digital roadblocks. Our digital experience hub integrates analytics, segmentation, A/B testing, and web personalization with the Visitor Cloud, a real-time data supply chain connecting data across all your brand touchpoints through a single view of the customer. This infrastructure allows marketers to run powerful personalizations at scale involving multiple data sources, and it supports custom development by your engineering team. Qubit has been recognized by Forrester as a marketing-centric technology with “proprietary, best-in-breed offering” for web and mobile analytics as well as testing and optimization. We’re trusted to deliver real impact to the bottom line for the biggest brands in ecommerce including TOPSHOP, Uniqlo, John Lewis, Net a Porter and Staples. To date, we have received over $76 million in funding from Goldman Sachs, Accel, Sapphire Ventures, Balderton Capital and Salesforce Ventures.

  • Strategist

    2015 - 2016

2014 - 2015

  • Consulting Business Analyst - Digital Transformation, Financial Services

    2014 - 2015