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2023
2023
How to Dance in Ohio on Broadway (Co-producer), 2023 - Groundbreaking musical featuring autistic lead cast, based on HBO documentary; negotiated partnerships with United Airlines, Eye to Eye and Neurodiversity Alliance in support of the production Moment to Moment: The Making of The Violet Hour Studio Cast Recording (Producer), 2023 - Film tracks creation of the new musical, featuring Tony winners Brandon Uranowitz and Santino Fontana, Jeremy Jordan, Solea Pfeiffer and Erika Henningsen
2022
2022
Advising founders, executives and marketing leaders to optimize effort, maximize impact and build better brands, tell stronger stories and connect with their communities. My consultative approach couples C-suite sensibility with modern marketing, tech and social ecosystem expertise to help companies assess, prioritize and move forward with confidence. As an example, my ongoing marketing and strategy work for Music Box, an LA-based entertainment production shop, centers on Major Minor—an initiative to cultivate and credit women, BIPOC and underrepresented songwriters and music producers in the industry.
2022
2022
MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed thru Series A B2B startups across industries and helps startups build marketing.
2013 - 2021
2018 - 2021
I set the vision, oversaw and nurtured Sprout's official relationships with key social, marketing and community platforms including Meta's Facebook, Instagram and WhatsApp, plus Google, LinkedIn, Pinterest, Reddit, TikTok, Twitter, YouTube and more. I believe the heart of social media hinges on human experiences and meaningful dialogue, and used those principles to guide dedicated partnership efforts at Sprout. As a result, Sprout is one of the most trusted, respected and collaborative partners in the industry, happily maintained a 93% partner CSAT rating across all relationships during my tenure. Throughout my tenure, I also originated partnerships and forged mission critical relationships with companies including Amazon, Bitly, Canva, Dropbox, Glassdoor, HubSpot, Microsoft, Salesforce, Slack, TripAdvisor, Yelp and Zendesk. I guided product, marketing, sales and customer success collaborations with our partner ecosystem and secured membership in preeminent and exclusive partner programs. From joint product innovation and first-to-market launches to creative marketing programs and customer events, I thoughtfully scaled the Partnerships team for maximum ROI and business impact. In this role, I also worked closely on policy Initiatives to ensure ethical behaviors, creating industry-leading social media policy education, trainings, compliance enforcement with multiple platform Policy teams. As an executive steward for our success team, I also regularly interfaced with brands like Equinox, Harry’s, Loews Hotels and Warby Parker, liaising with account leads to bolster adoption and customer happiness. Beyond overseeing all Partnerships, I was the Executive Sponsor of the Parents@Sprout Business Resource Group, an active member of the LGBTQ@Sprout BRG and, since 2015, founded and led Sprout's Technology Giving Program—which provides nearly $1M annually in donated technology to more than 50 nonprofits that reflect Sprout’s values and make the world a better place.
2013 - 2018
As Vice President of Marketing, I built and led a cross-functional team, growing the organization from 5 to ~30 marketing experts with a focus on acquisition, brand awareness and customer growth and retention. I steadily formed and integrated key disciplines: communications/PR, content, demand generation, email, events, product marketing, search/SEO and social and also hired and managed external agencies to aid public relations. Aligning efforts to company business goals, I used value-based narratives, product positioning and enablement campaigns to define Sprout in the market. Leading a data-driven team, we established benchmarks, metrics and improvement strategies to gain share of voice, brand visibility and optimize marketing-driven acquisition. Highlights include originating the Sprout Social Index, the brand's flagship social trends/data reports since 2013, and launching community engagement programs. I also drove Sprout's expansion through marketplace education and global brand evangelization, leading GTM strategy (pricing, packaging, naming, messaging) for numerous feature launches and expansions, including the platform-defining Social Engagement, Publishing, and Analytics framework. In 2017, I helped guide the acquisition of Simply Measured and helped develop the marketing strategy of the social listening platform, integration of teams, plus crafted all employee, executive, customer and market communications. As a marketing and business leader, I worked with social network partners, integration partners, influencers, analysts and industry leaders to evangelize Sprout and advance the social business cause. Throughout my tenure and to this day, I've participated as an industry contributor and subject matter expert in 200+ media interviews, bylines and speaking engagements on topics including social business, community management, social engagement, analytics and employee advocacy.
2014 - 2016
2014 - 2016
G2 is the largest and most trusted software marketplace. More than 90 million people annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews.
2009 - 2012
2010 - 2012
As Director of Marketing Communications, I created and implemented metrics-driven communications objectives, strategic and tactical plans for the organization. In addition to managing our PR agency relationship and overseeing creation of all media/analyst materials and outreach, I also commissioned proprietary research studies and spearheaded executive thought leadership initiatives. Internally, I implemented programs to engage employees, reward superior client results and also coordinated visibility efforts including Web site management and our company's social media presence.
2009 - 2010
As the Manager, Corporate Communications I Increased brand visibility via initiatives in research, media relations, thought leadership and speaking. I also developed an internal awards programs that recognized client work, team success and achievement. Additionally, I created, wrote and published monthly newsletters to more than 2,000 employees, clients & partners.
2007 - 2008
2007 - 2008
At DoubleClick Performics, I led marketing strategy and tactical implementation across the U.S. for online local search product. I also created and implemented integrated plan of PR, events, advertising, direct marketing, research. As well as liaised with our London-based team to deliver marketing content and extend 2008 international visibility.
2002 - 2005
2002 - 2005
At Weber Shandwick, my strategic client work included brand positioning, education campaigns and event planning. Major clients included American Lamb Board, Bank of America, Kraft, National Pork Board, Oscar Mayer, SC Johnson, Unilever. Throughout my tenure, I secured and coordinated media opportunities in national outlets including NBC’s “TODAY,” The Associated Press, USA Today, Chicago Tribune and Chicago Sun-Times. From 2003-2004, I served as Intern Coordinator, where I managed staffing, reviews and day-to-day activities of 15 interns. I was a two-time recipient of the Bulldog Award (2003, 2002) for outstanding pitching and media skills.