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2021
360 Venture Collective is a woman-founded and led venture firm based in Miami, Florida with an intentionally inclusive investment thesis. We fund & accelerate pre-seed & seed stage American companies led by underrepresented founders building venture scale tech-enabled impact products in the fin-tech, healthcare, human resources/workforce, prop-tech, and nonprofit sectors. Our team is deeply committed to providing funding, resources, and advisory support to innovative founders that have historically had limited access to venture capital funding.
2004
2004
Positioning clients in creating wealth through the acquisition of real estate through development, flipping, commercial and traditional sales. A master at helping client's build real estate portfolio's, which has transitioned my role as more of a real estate asset manager, often working with client's business manager's, accountants, financial advisors.
2002 - 2004
2002 - 2004
Generated customer/partner enthusiasm of desktop products & IW productivity applications (evangelism); drove product deployment and supported sales initiatives through creation and implementation of locally-relevant Business Productivity GTM campaigns, (including the Tablet launch). Developed and managed the Southern California District Tablet PC Product Launch marketing plan and execution of launch events which met financial goals, while exceeding the 3,000 assigned reach metric goals. Identified customer pains, along with sales opportunities, within enterprise accounts (The Walt Disney Company, Countrywide, Fox Entertainment Group, Mattel, Nissan, Toyota, Union Bank, Universal Studios). Collaborated with BPA-E, BPA-Manager, and BP-TS on solutions. Developed Marketing Plans FY03 & FY04; managed $750K budget for BPG & Enterprise Account Teams; built, designed & managed Team sites.
1999 - 2002
1999 - 2002
Developed and executed all end-to-end Field Marketing activities including: trade shows, events, promotions, copywriting (soft and hard copy), and creative. Exceeded goal of corporate sponsorship of over 100 local and global LGBT events in calendar year, while fully owning and executing an additional 40. Created and sold on-line advertising opportunities for clients (USAirways, GoodYear, Travelocity) and up selling tie-in opportunities with other parent sites. Prospected and developed joint marketing efforts with national and international organizations, supplier partners, OEMs, external vendors, advertising and public relation agencies. Managed budgets over $10M and a staff of 10 direct reports, including 50 field personnel.
1995 - 1999
1995 - 1999
Implemented Sports Marketing Programs from conceptual development through execution, including strategic planning, packaging, brand development, operations, research, advertising, promotions and all consumer and trade marketing. Negotiated long-term retail distribution agreements with national retailers that guaranteed additional revenue and strengthened clients’ market position. Built consumer awareness, purchase intent, and repeat purchase through customer loyalty programs. Created and implemented unique product trial program at over 300 sporting events/150 health clubs. Prospected & developed new business opportunities. Clients included: AT&T (X-Games), Competitor Magazine, Gatorade, L.A. Marathon, Met-RX Engineered Foods, M&M Mars (Snickers/World Cup Soccer), Nautilus, Polar Electro, Price/Costco, NORBA.
1993 - 1995
1993 - 1995
Defined and developed new project business plans, ensured development and profitability objectives achieved, while developing process and methodology guidelines and maintaining budgetary guidelines. Managed various marketing & field projects for client, Taco Bell Corporation, which included: National Food Safety Equipment Program; National Quesadilla Test; Equipment Upgrades; French Fries Test, while completing 100% within budget & timeline, resulting in increased client satisfaction and $5M savings. Established controls, processes, methods, and procedures for large Engineering Construction and retail retrofit projects. Managed project plans, schedules, team building, resources, deliverables, and issue management. Maintained and managed over $20M budgets.
1989 - 1993
1989 - 1993
Supervised and maintained over $30M CPG accounts. Responsible for sell-in of retail programs, product order fulfillment, and coordination with client sales force or brokers throughout cycle of program. Managed 15 Account Executives, while supporting 100-200 field personnel. Conducted highly successful Test Market program (Best Foods, “Roasted Honey Nut Skippy”), resulting in acquisition of $8M account. Managed clients such as: Coca Cola Foods; Foote, Cone & Belding; General Mills; Leo Burnett (Heinz USA, Reebok, Unocal); Mars Inc.; Nestle Beverage; Proctor & Gamble; Ralston-Purina; Seagram’s; Tracy-Locke/DDB Needham (Pepsi-Cola).