AF

Arthur F. Muldoon

Co-founder & CEO at ArcSpan

New York City Metropolitan Area

Invests in

Locations:

  • Min Investment:

    $5,000.00
  • Max Investment:

    $50,000.00
  • Target Investment:

    $25,000.00

Work Experience

2020

  • Co-Founder & CEO

    2020

    ArcSpan Technologies is a best-in-class audience monetization company empowering publishers to unlock the full potential of their first-party data to generate incremental advertising revenue. ArcSpan’s Audience Monetization System (AMS), is a next-gen first party DMP purpose-built to provide publishers with an easy to use, cost efficient platform that can process, manage, model, and activate the entire spectrum of publisher data to monetize audiences and drive ROI. Established by digital industry leaders from Accordant Media, Dentsu, NewsCorp, OpenSlate and Beeswax, ArcSpan prioritizes consumer data privacy and fosters industry transparency. ArcSpan is headquartered in New York City with an additional office in London.

Ardsley Media

2019 - 2021

  • Co-Founder

    2019 - 2021

    Investment and operating vehicle related to AdTech platform development opportunities in digital media measurement, cross-channel analytics and media intelligence amidst rapidly evolving addressable data, consumer privacy and media fragmentation practices.

  • Co CEO

    2016 - 2019

    + Developed premier programmatic media business and managed talented team of 200 Amnet US and Accordant Media staff across multiple offices. + Partnered with senior marketers at leading national brands to create more cost-effective, insightful targeted advertising campaigns by streamlining the ad-tech system and improving measurement and analytics. + Delivered accelerated revenue growth and strong profitability by unlocking Artificial Intelligence (AI) and Machine-learning (ML) data business. + Led product, engineering, data science and client teams to provide expert data-driven, audience-targeted media services for leading national brands.

2010 - 2019

  • CEO & Co-founder

    2010 - 2019

    Co-founded and led the rapid growth of Accordant Media as a leading tech-enabled targeted programmatic advertising solutions provider serving leading advertisers, publishers and data owners. Developed Accordant's innovative Audience Targeting System ("ATS™") as a proprietary DMP, algorithmic and audience data targeting/optimization system. + Grew revenue from $0 to nearly $20MM in six years + Managed cross-channel targeted digital advertising and analytics: display, video, mobile, social, email, DOOH, audio and programmatic tv + Recruited a fantastic, passionate team of 80+ employees across five offices in US and UK + Cultivated strong, trusted client relationships among direct advertisers, leading publishers, ad-tech companies and digital agencies + Led investor relations and corporate development + Recognized speaker at marketing and ad-tech industry events in US and Europe + Industry leadership recognition includes: - Crain's New York "Best Places to Work in NYC" - Inc. 500 and Inc. 5000 "Fastest Growing Companies" - Forbes "America's Most Promising Companies" - Deloitte "Technology Fast 50" and "Technology Fast 500" - Entrepreneur Magazine "Best Entrepreneurial Companies in America"

2008 - 2010

  • SVP, Isobar Marketing Data Platforms

    2008 - 2010

2006 - 2008

  • SVP, Client Services

    2006 - 2008

    Led direct client and agency solutions, WOM analytics, and invigorated research / development of online social media business platform.

Avenue A | Razorfish (aQuantive; acquired by Microsoft)

2003 - 2006

  • VP & General Manager, Client Services

    2003 - 2006

1998 - 2002

  • VP and Managing Director

    1998 - 2002

  • Principal, Corporate Strategy, Entertainment, Media and Communications

    1995 - 1998

1991 - 1993

  • Corporate finance

    1991 - 1993