Bill Bourdon

Co-CEO

2020

Co-CEO at award-winning communications agency based in San Francisco, NYC, DC, Boston, LA, Portland and Seattle. Lead national team with oversight of and active participation across our enterprise, trust, transportation & logistics and future of work practices, representing diverse mix of early stage, fast growth and established clients such as Canva, Google, LinkedIn, Snowflake and Confluent. Work closely with executive team to set standards for client service and operational excellence; develop and nurture agency culture; support staff professional development; and cultivate new business opportunities via creative sales and marketing strategies. Client Responsibilities: - Provide counsel on corporate positioning, thought leadership, financial communications, crisis response, social influencer, analyst and media strategies - Conceptualize and execute integrated content marketing programs - Oversee client strategies and outcomes in line with well defined goals and success criteria - Maintain fiscal responsibility to clients

President & Partner

2006 - 2019

LP

2021 - 2024

MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed thru Series A B2B startups across industries and helps startups build marketing.

Vice President of Marketing

2004 - 2006

Led all marketing, PR, and brand licensing for family entertainment concept. -Developed strategic partnerships and equity financing deals surrounding company’s portfolio of television properties -Served as chief media spokesperson and presented regularly at national marketing and entertainment industry conferences

Account Director

2002 - 2004

Managed strategic planning and delivery of creative marketing services to Fortune 1000 technology brands: -Conceptualized and produced branded films for Fortune 1000 clients clients such as Ebay, Cadence Design Systems and Sun Microsystems -Also responsible for agency's business development

Account Supervisor

2001 - 2002

Managed and led strategic direction of corporate public relations and thought leadership campaigns for clients within agency's B2B technology practice. Worked with executive officers at client companies to develop and execute on market positioning, media/analyst and crisis communications strategies. Strategies supported exits for Alphablox (acquired by IBM), Gauss (acquired by OpenText), Netscaler (acquired by Citrix), and Solid (acquired by IBM).

Account Manager

1999 - 2001

Responsible for day to day management of strategic communication initiatives for portfolio of consumer technology companies, including Netscape/America Online, Creative Labs Inc., Zap-Me! and Embark.com/Princeton Review: -Developed and executed short- and long-term PR plans, crisis communication programs and public affairs campaigns in line with client positioning goals -Managed communications around two IPOs -Co-developed and co-facilitated numerous media trainings and positioning sessions for client executives

Deputy Policy Advisor to Mayor

1998 - 1999

Facilitated communication among relevant City department heads, health care providers, funders, the media and community advocates to ensure responsible health service delivery for high-risk communities in San Francisco: -Developed communication strategies designed to inform health service providers of available funding resources and technical assistance -Convened and managed special events and on-going working groups among key stakeholders aimed at influencing local and state health policy and appropriations; Lobbied for and helped secure $30 million in federal HIV/AIDS services funding for the City and County of San Francisco -Advanced the Mayor at citywide speaking engagements related to health services

Director

1995 - 1998

Managed several innovative public health programs delivering education, training, development and human services to youth and young adults in the Bay Area: -Designed, oversaw and evaluated national dissemination model to promote community awareness of agency services and research findings -Coordinated the recruitment, development and performance management of eight program staff -Oversaw community needs assessments, social marketing projects and national publicity campaigns