CK

Carrie Kerpen

Founder of The Whisper Group. Built and sold one of the world's first social media agencies. Turned a lifestyle business into a life-changing asset and helping other female founders do the same.

Port Washington, New York

Skills

Strategy
Online Marketing
Integrated Marketing
Social Media
Entrepreneurship
Leadership
Facebook
Sales
Social Media Marketing
Social Networking
Marketing Communications
Brand Management
Account Management
New Business Development
Analytics
Marketing
Strategic Planning
Direct Marketing
Blogging
Sales Management

Education

Work Experience

  • Founder

    2024

    The Whisper Group is an exit readiness practice for women owned businesses. We help women from scale through sale, and we focus specifically on helping turn their lifestyle businesses into life-changing assets. Clients who work with The Whisper Group are paired with exited female founders who have built and sold a business in their specific industry. Clients are led through a process known as the Whisper Way-- a methodology and planning program designed to make a business more valuable at exit. When a client is done with the program, they'll have a healthier, more valuable business that they can either decide to keep running, or join the ranks of women that successfully sold their businesses. The name "Whisper" comes from the seven tenets a business-owner needs to make their business sellable for maximum value: evaluating their Why, How, Income, Secret sauce, Profitability, Executive team, and Roar factor (i.e. the confidence to sit in a room full of men to negotiate the biggest deal of their lifetime). But it also comes from the fact that no one is speaking loudly about the exits of women business owners. We talk about fundraising. We talk about bootstrapping. We talk about work-life balance. But we don't often discuss selling for life changing sums of money. And I think that's because we simply don't realize it's possible. The Whisper Group is here to change that.

2010

  • Professional Speaker

    2010

    I am an entertaining and knowledgable marketing keynote speaker, who has spoken to audiences from 50 to 5,000. I frequently speak about social media and women in business. Popular keynotes include: The Trick To Improving Content ROI: Make Your Content 3-D, Welcome To The Highlight Reel; Be A Digital Trailblazer When Building Your Brand; Own It; Shut Up & Listen: How Listening Will Earn Your Brand More Money Than Talking Ever Will; The (Im)Possible Role of The Social Media Manager; Want To Be A Better Leader? Put Yourself First; The (Non)trepreneur: How Women Can Build Their Tolerance For Risk More details at carriekerpen.com.

Work It: Secrets for Success from the Boldest Women in Business

2017

  • Author

    2017

    An empowering career guide featuring bold advice from 50+ high-profile women on how to succeed in work, leadership and life. Order here: https://bit.ly/workitbook You don't have to be a #Girlboss or "lean in" to have a dream career and live a life you love. In Work It, I share lessons from my career and an "advisory board" of powerful women in a wide range of industries to help women everywhere make their aspirations a reality. Packed with actionable tips and stories from the likes of Sheryl Sandberg, Aliza Licht, and Reshma Saujani, this inspiring book reveals their counterintuitive secrets for success, including: - How and when to say “no” – whether it’s a dream job that just isn’t the right cultural fit or a low salary proposal, as well as when to say “yes" - How to make your career work for you and your family rather than the other way around - How to develop your own FAB PAB (Fabulous Personal Advisory Board) – a support network of women – rather than work with a single mentor - The importance of talking openly about money – from job offer negotiations and cash flow management, to fundraising venture capital dollars With advice on everything from mastering social media to navigating office politics and the seemingly impossible work/life balance, Work It arms every woman with the courage and skills to achieve success and happiness on her terms.

2021 - 2024

  • Managing Director

    2021 - 2024

    I built Likeable Media, a social media agency. I sold it to 10Pearls, one of the fastest growing, global, independently owned tech companies. I then served as Managing Director of 10Pearls Studio, leading and growing the digital marketing unit of the organization.

  • Chief Marketing Officer

    2021 - 2021

    10Pearls is a global end-to-end digital technology services partner helping businesses leverage technology to re-imagine, digitalize, and accelerate. We help our customers digitalize their existing business, build innovative new digital products, and augment their existing teams with high-performance teams. The Washington Post calls us a double bottom line business that balances profits with social cause. Our broad expertise in product management, user experience/design, cloud architecture, software & mobile development, data insights and intelligence, cybersecurity, emerging tech, and quality assurance ensures that we are delivering solutions that address business needs. 10Pearls is proud to have a diverse clientele from Global 1000 enterprises to high-growth startups. We work with clients across industries, including healthcare, education, energy, communications, finance, real estate, and high-tech. Our many long-term, successful partnerships are built upon trust, integrity, successful delivery, and execution.

2006 - 2021

  • Chief Executive Officer

    2013 - 2021

    We're dedicated to creating a more likeable world. Grown from a husband-and-wife consulting firm into a global social media and marketing agency, we master digital storytelling to clarify your message while building and engaging with your audience. We use strategy, content, community management, social listening and data-driven analysis to bring added value to your company and to your consumers. It pays to be Likeable.

  • President and COO

    2006 - 2013

    I run the show over at Likeable, a social media and word of mouth marketing firm (formerly known as theKbuzz). We help educate and empower companies to succeed in social spaces and form better connections with their customers

2005 - 2006

  • Local Sales Manager

    2005 - 2006

  • Local Sales Manager

    2005 - 2006

2001 - 2005

  • Senior Integrated Marketing Manager

    2001 - 2005

2000 - 2001

  • Brand Manager

    2000 - 2001

    I launched the Polaroid I-Zone Camera, the #1 selling camera in the country.

  • Kids Marketing Manager

    1998 - 2000

    I ran the Stop & Shop Fun Club!

Next Generation Advertising

1994 - 1994

  • Account Manager

    1994 - 1994