Sectors:
Locations:
Min Investment:
Max Investment:
Target Investment:
(2017 - 2017)
Large Account Management Process
(2008 - 2008)
2021
2021
Senior Executive responsible for Sales, Marketing, Customer Experience, RevOps and Consulting teams. Actively influential in the product roadmap and Corporate Development efforts. Manage key partner strategies, and created a Canadian presence (reducing overall OPEX). - Increased ACV by 30% (pricing model, broader value vision, consultative) - Repeatable Land and Expand model resulting in the largest upsell in company history, creating the largest ARR customer - Established Canadian presence (Sales, CX and Consulting)
2022
2022
SaaSholic is an early-stage VC firm investing in some of the best Latam companies. SaaSholic's investments are highly skewed towards SaaS and companies with predictable/recurring business models.
2018
2018
Channel partner for Aorta. Salesforce Implementation, Automation, Administration, Support, Customization, Development & Integration with 3rd party platforms.
2019 - 2021
2019 - 2021
Responsible for the post-sales customer-facing organization. Measured by renewal rates, time-to-value and Net Revenue Retention. Led the cultural reset around the Whole Customer Experience being the entire organization's responsibility. Ownership of CX commercials and focus on de-risking the Customer portfolio. Establish role rubrics and performance assessments to ensure high performance and top grading. - Part of the M&A team to de-risk the SnapApp acquisition (renewing over $1M in transferred contracts) - Transformation into commercial focus resulting in increasing GRR by 11% within my first quarter (Pre-COVID) - Reduced Customer Onboarding from 135 to 10 days (TTV) - Introduced the concept of Whole Customer Experience to identify the root causes of product adoption/churn
2017 - 2019
2017 - 2019
Strategic and cross-departmental leader responsible for creating the vision of Customer Centricity. Set the vision and the right financial metrics; inspire the organization and support the execution plan towards growth. Advocated for additional CS investment; resulting in commercialization and undertaking of an expansion number (originally set to ensure 100% NRR). - Monetization of CS - achieving $2.5M Expansion while maintaining 93% GRR (30% of all revenue created in 2018) - Launched Expert Services resulting in $1M ARR in Y1 - Integral part and CX lead for the JMI due diligence team, resulting in a successful $115M raise - Launched Customer Exchange Tours and the Vennie Customer Awards thus establishing a customer community and testimonials/case studies, product direction intelligence and cross-sell/upsell opportunities. - Pioneered the VLT (Vena Leadership Team) designed to drive alignment and mutual accountability between senior leaders. (evolved into company-wide OKRs)
2011 - 2016
2011 - 2016
Global leader, responsible for P&L, ongoing strategic direction, oversight and operations of the Expert Consulting team. - Pioneered and launched a new consulting service, growing the business from the ground up resulting in 10x growth while exceeding target margins. - Increased overall client satisfaction (NPS) and increased customer renewals to 99%. - Played a strategic role focused on how Eloqua services and drives customer success and satisfaction, resulting in a profitable revenue generating operation. - Hired and localized Regional Vice Presidents into US and London, UK.
2004 - 2011
2008 - 2011
Responsible for leading the Marketing Operations and Inside Sales team, while ensuring that technology is fully leveraged and automated to drive revenue for the business. - Created RPM for Eloqua (Revenue Performance Management). (http://youtu.be/2zTMaJlv764) - Drove Marketing and Sales alignment, including the creation of a Marketing pipeline resulting in data driven decisions to maximize ROI. - Transformation of the Inside Sales team to ensure utilization and productivity on core responsibilities – resulting in a 130% increase in rep productivity. - Established a lead management process to ensure that all marketing leads were sufficiently cleansed, qualified, and routed to the appropriate Sales team. Resulting in increases of conversion (+400%) and lead throughput.
2004 - 2008
Led customer-facing teams roles focused on account management, customer success and product support. Leveraged and implemented SFDC to scale for hyper-growth. Over-achieved on Customer Success and Leadership metrics (CSAT, expansion & retention, promotion rate).