Craig Lifschutz

Managing Director

2015

Lyrical and its affiliates invest in and manage over $7.5 billion in private equity, real estate, traditional equity, venture and hedge funds. The firm was founded by Jeffrey Keswin in 2004. Lyrical has backed companies in the financial, healthcare, technology, environmental, and consumer arenas, among others. Its investments have focused on backing entrepreneurial teams with good ideas and helping those teams scale such combination.

Partner

2018

Lytical Ventures, an affiliate of Lyrical Partners, is an NYC based venture firm which focuses on corporate intelligence including Cyber Security, Data and Analytics, and Artificial Intelligence. We are a robust team comprised of professionals with decades of combined experience in direct investing and extensive knowledge of our focus areas.

Managing Director

2015

At Lyrical Asset Management, we are fundamental value investors. The combination of value investing with quality and analyzability distinguishes the Lyrical investment programs. We believe our hallmarks - value, quality, and analyzability - create resiliency in our portfolios. Our sole aim in crafting our investment programs is to maximize long-term investment returns. Lyrical employs a repeatable process to identify undervalued securities. We believe we have engineered our investment program to create the greatest likelihood of success.

Founder / Producer

2006

Produced feature documentary New York Street Games, directed by Matt Levy. Named one of the Top Ten Shows of 2010 by The NY Daily News. Featured Pledge Special of THIRTEEN/WNET/WLIW and numerous PBS affiliates nationwide. Partnered with national not for profit organization, KaBOOM!, to raise funds and awareness for children's play. Distributed in North America by PBS Distribution. ---- Produced Love, Lots of It, a short film starring Campbell Scott and directed by Rob Feld. Premiered at the 2011 Tribeca Film Festival. Distributed Internationally by Shorts International.

Board Member

2016 - 2021

Stova, formerly MeetingPlay is the premier white-glove experience of meeting and event apps, providing unmatchable service and technology. We bring peace of mind to meeting planners by ensuring impactful connections between attendees, content, and overall meeting goals using technology to enable more powerful, meaningful networking. Our solutions are fully customized and backed by an experienced team with the sole objective of helping meeting planners reach their goals.

Board Member

2016 - 2020

Acquired by Vanco in 2020, SmartCare is the leading cloud platform for childcare providers to modernize the management of their operations as well as effectively bill and engage with parents.

Board Member

2017 - 2019

ZiipRoom, acquired by Bose in January 2019, is a 'Presence-Aware' conference room solution (SaaS) that eliminates hassles when using conference rooms.

Founder / CEO

2013 - 2016

GoodMouth, sold to Boka in early 2016 (www.boka.com), was a subscription-based toothbrush delivery service dedicated to improving health and preventing disease. The service helped combat preventable oral diseases by providing consumers with the right toothbrush at the right time, right to their door. It's not just a healthcare issue. There are over 164 million hours of work squandered every year due to oral health issues. To combat this GoodMouth was available as a corporate benefit for employers to enhance employee wellbeing and reduce absenteeism. GoodMouth also served as a valuable branding tool for dental practices. By delivering toothbrushes and co-branded, personalized health information, GoodMouth engaged patients and drove referrals. GoodMouth also helped to improve America’s dental health through its Giving Goodness program. For every toothbrush purchased the Giving Goodness program donated a toothbrush, or the equivalent in dental care, to someone in need.

Principal, COO & CFO

2009 - 2012

SVP & Director of Investment Strategy

2006 - 2009

Directed portfolio management, risk oversight and new business development for the firm. Was responsible for developing investment strategies for Prosper’s clients, which included traditional and alternative asset classes.