Danae Sterental

Partner

2020

Westbound Equity Partners is an early stage investment platform focused on capitalizing underrepresented founders, investing in companies serving underrepresented consumers, and helping early stage companies build diverse & inclusive teams. Westbound-backed founders gain access to social capital via the Westbound Network of best-in-class investors, operators, and public figures committed to our mission. In addition to driving impact through our investments, we commit 50% of net proceeds to the Westbound Equity Foundation, which identifies and funds nonprofits closing opportunity gaps for underrepresented talent in America.

Founder & Culture Coach

2018

HereWe works with startup founders, leaders, and investors to build aligned & equitable companies. HereWe was born out of a recognition that designing company cultures intentionally requires a melding of the fields of People Operations, Strategy, Branding, DEI, and Organizational Design. Learn more: HereWe.io

Lecturer & Course Manager

2018

- The Psychology of Startup Teams - Equity by Design: Building Diverse & Inclusive Organizations - Entrepreneurship from Diverse Perspectives - Entrepreneurship & VC from the Perspective of Women

Organizational Designer

2017 - 2017

Organizational Designer

2017 - 2017

Designed all aspects of innovative organizations: culture, roles, responsibilities, structures and rewards systems. Articulated clients’ vision, and values to serve as the guiding star in change initiatives.

Product Marketing Manager, Employment Brand Marketing

2014 - 2016

As Google continued to grow and we learned more about the mindset of candidates we wanted to hire, I worked to shift our messaging, and all related assets and experiences. From talking about Google's demographics externally for the first time in 2014, to rebranding our key hiring messages in 2016, I focused on finding more of the 'right' people, at scale. This involved heavy cross-functional work with partners in People Operations, Marketing, Engineering, and deep relationships across all levels from strategy to execution.

Associate Product Marketing Manager

2012 - 2014

Sep 2013 - Sep 2014, Google Employment Branding Sep 2012 - Sep 2013, AdWords SMB Customer Marketing

Marketing Intern

2011 - 2011

Marketing Intern

2010 - 2011

Designer

2005 - 2010