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(1985 - 1989)
2020
Clear Marketing Partners helps brands navigate the complex and quickly evolving landscape of AI, identity, data management, personalization and measurement. In an industry where it’s hard to know who to trust we work 100% as an advocate for brands. Using hands-on experience across hundreds of companies, we provide unbiased, fact-based analysis measured by a tested set of metrics to deliver clear, actionable and measurable solutions.
2020
2020
SquareStack is a Small Business Intelligence Platform that leverages voice and text AI across a businesses first party data and apps to improve sales and marketing performance and reduce costs.
2012 - 2020
2018 - 2020
Develop emerging products across Conversant and Epsilon in areas such as identity, data management, analytics, machine learning and measurement. General Manager for non-media business line including our revolutionary Mesobase platform. Manage pricing and market intelligence across Conversant.
2012 - 2020
Responsible for the strategy, positioning, pricing, roadmap, development and ongoing management of our product offerings including mobile, display, CRM, remarketing, email and site personalization. Conversant, Inc. (Nasdaq: CNVR) is the leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network -- all fueled by a deep understanding of what motivates people to engage, connect and buy.
2009 - 2012
2009 - 2012
As Experian shifted focus away from digital marketing I joined Dotomi, a small start up ahead of its time with the vision of bringing together the offline and online world's to deliver people based personalized marketing. Responsible for the development and management of Dotomi product lines including crm/database, re-targeting, acquisition, co-op personalization, mobile and video. Dotomi was acquired by Valueclick (Now Conversant).
2004 - 2009
2004 - 2009
Excited by the potential of data driven marketing I joined Experian Marketing Services. I started as a product manager for their mid-tier retail database solution and eventually led the database product line serving clients such as such as HP, Tractor Supply, Victoria Secret, Vera Bradley and William-Sonoma. During this time I shifted the business from a technology centric to customer insight centric solution provider focusing on insight and services such as what type of data drives marketing results, how to integrate data from multiple channels into a single view of the customer and how to create and measure cross channel promotions. The initiative I am most proud of was the design and development of a multi-channel database marketing platform that brought together email, storel, web and catalog data together for a complete view of individual customers. The platform was a success, doubling the number of annual databases sold at three times the contract size and reducing operational costs. It won the company innovation award for best new product. Experian was world class at using multi-channel databases to drive email, print and retail campaigns however there was tremendous innovation and growth occurring in online media that was impossible to ignore.
2002 - 2004
2002 - 2004
RR Donnelley was starting a direct marketing agency in order to move higher up the marketing value chain with its clients. I was asked to join the new business and used my marketing, technology and financial services background to help shape its strategy, solutions and capabilities. The business was very successful, adding clients such as MBNA, Wells Fargo, Washington Mutual, Bank of NY and HSBC in its first year of operations. One of the key initiatives I lead was the development of a database marketing platform (data, campaign management, reporting, data warehouse) to drive targeted messaging. The industry had come a long way from the IT driven systems we were using at TD Bank and tools were now being built from the ground up for marketers – I was hooked. When Moore Wallace merged with RR Donnelley they made a business decision to focus exclusively on core printing. I was a direct marketer at heart so as we wound down the agency I decided to follow the database marketing path and joined Experian.
1999 - 2002
1999 - 2002
With the e-commerce industry in full swing Red Rover provided an opportunity to work for a leading edge digital agency with the financial backing of RR Donnelly and Sons. I learned a lot about the online retail and publishing markets as we pulled together a web platform using technologies such as WebSphere, Doubleclick and Vingette Site Optimization. While there we grew from 15 to 200 people securing clients such as Best Buy, Limited Brands and the US Navy.
1995 - 1999
1995 - 1999
While in business school the two topics that interested me the most were technology and marketing, TD Bank gave me the opportunity to combine the two. After an initial summer position working on their student line of credit product I joined the credit card business unit running a few of their mass market cards. We were just starting to experiment heavily with direct marketing and I got a taste for the variation in results that can be achieved through segmentation. When the web banking group moved out of the IT department and into its own business unit I was first in line to volunteer. I took a position running the online p&l for a few of the business lines including credit cards and personal lending, where I cut my teeth on the earliest forms of banner advertising, comparison tools and online forms. TD was a great company with a great group of people but Chicago came calling as my wife was accepted to the Kellogg MBA program.
1993 - 1994
1993 - 1994
What better way to start your business career than in the heart of London, England’s city district. At PEL we prepared supply, demand and pricing analysis for most of the large oil companies and many national governments. Not only did I learn a bit about market analysis and forecasting but realized how wide the gap really is between European and North American pick up soccer. I loved my time there but returned to Canada to join the country's top MBA program.
1977 - 1993
1977 - 1993
My first job was a variation of the lemonade stand. There was a huge new housing development going up about a mile away. All summer I would load up a cooler with lemonade and soft drinks and take it to the construction site. I didn’t know it at the time but those were some of the best margins you could ask for. I moved onto the stereotypical paper route with a few twists. This was a business paper which meant delivery guaranteed by 7:00am. It meant early morning bike rides but good money for a few years. Special thanks to my dad for a lift on the sub zero winter days! Next came the summer and weekend jobs throughout school. Everything from camp councillor, dishwasher and ice cream delivery driver to putting sticks into frozen corn dogs at the fair (worst job ever). Finally, I settled down as a lifeguard for a few great years. My first white collar job was for the government during the summer college break in the Energy, Mines and Resources department. This gave me the experience I needed to land my first full time job as an oil analyst in London, England at Petroleum Economics Ltd.