EJ Lawless
Growth stage investing in automation and the future-of-work
San Francisco, California
Invests in
Sectors:
Locations:
Min Investment:
$250,000.00Max Investment:
$10,000,000.00Target Investment:
$5,000,000.00
Skills
Education
- TU
- Uo
- School Year Abroad
High School
Westminster
Lists including EJ
Work Experience
2016
Director, Corporate Investments
2022
Investing in the future-of-work to help people get jobs
Senior Director, Acquisition Marketing
2020 - 2022
Lead globally distributed teams focused on job seeker, SMB, and enterprise acquisition through a variety of online and offline channels, including paid search, paid social, TV, direct mail, audio, and SEO.
Senior Director, Online Acquisition and Partnerships
2018 - 2020
Led paid acquisition and two partnership teams. One partnership team was Business Development working with job boards and media publishers. The other partnership team worked with HR Tech partners, mostly focused on Applicant Tracking Systems (ATSes). Business development partnerships were focused on revenue and syndication while ATS partnerships were focused on product integration and user experience.
Senior Director, SEO
2016 - 2018
Led SEO for Indeed.com and other recruit properties. Continued to scale up product led and user generated content SEO. Started and built the process around editorial SEO, that eventually became the largest, fastest source of SEO.
2021
Angel Squad Member
2021
Venture Partner
2022 - 2023
2021 - 2022
Podcasting @ HR Tech GTM
2021 - 2022
Interviewing founders and GTM market leaders in the HR Tech and Future-of-work space about bringing their products to market!
2020 - 2022
Syndicate lead
2020 - 2022
An angel investing syndicate for current, and former, Indeed.com employees. Message me for more details.
2014 - 2016
Vice President Growth, Co-founder
2014 - 2016
Experiment Engine helps brands and agencies scale up their optimization efforts through software to help with workflow management, project management, and reporting. Experiment Engine also provides on demand experiment creation to help with execution. Companies like Starbucks, The Honest Company, and Microsoft use Experiment Engine to power their a/b testing programs. Acquired by Optimizely in April 2017.
2010 - 2013
Senior Director of Online Marketing
2012 - 2013
In charge of traffic and small business customer acquisition as the site grew from 30M Unique Visitors a month to over 100M Unique Visitors a month. Primarily worked on SEM, SEO, and Mobile traffic in over 50 countries across Google, Bing, Yahoo, Yandex, Baidu, and Naver.
Director of Online Marketing
2010 - 2012
Helping to grow the #1 job site in the world. Indeed helps more people find jobs than other site in the world.
2008 - 2010
Director of eCommerce Strategy
2008 - 2010
Directly responsible for product and project management for the launch of new products and websites.
Market Development Manager
2008 - 2008
Responsible for exploring new growth opportunities, largely focused around new product development.
2005 - 2007
Business Development & Web Analytics
2005 - 2007
Spearheaded the early Business Development and Analytics efforts of uShip.com. For Business Development, cold called potential partners, built the first major relationships, gave guidelines on collateral, attended conferences and established uShip in the Auto Transport Sector. For Analytics, worked with Google Analytics, Omniture, and SQL to analyze the uShip marketplace. Identified improvements to the marketplace by using data mining techniques including cluster analysis, logistic regressions, and analysis of variance.