EL

EJ Lawless

Growth stage investing in automation and the future-of-work

San Francisco, California

Education

Work Experience

  • Director, Corporate Investments

    2022

    Investing in the future-of-work to help people get jobs

  • Senior Director, Acquisition Marketing

    2020 - 2022

    Lead globally distributed teams focused on job seeker, SMB, and enterprise acquisition through a variety of online and offline channels, including paid search, paid social, TV, direct mail, audio, and SEO.

  • Senior Director, Online Acquisition and Partnerships

    2018 - 2020

    Led paid acquisition and two partnership teams. One partnership team was Business Development working with job boards and media publishers. The other partnership team worked with HR Tech partners, mostly focused on Applicant Tracking Systems (ATSes). Business development partnerships were focused on revenue and syndication while ATS partnerships were focused on product integration and user experience.

  • Senior Director, SEO

    2016 - 2018

    Led SEO for Indeed.com and other recruit properties. Continued to scale up product led and user generated content SEO. Started and built the process around editorial SEO, that eventually became the largest, fastest source of SEO.

  • Angel Squad Member

    2021

  • Venture Partner

    2022 - 2023

2021 - 2022

  • Podcasting @ HR Tech GTM

    2021 - 2022

    Interviewing founders and GTM market leaders in the HR Tech and Future-of-work space about bringing their products to market!

  • Syndicate lead

    2020 - 2022

    An angel investing syndicate for current, and former, Indeed.com employees. Message me for more details.

2014 - 2016

  • Vice President Growth, Co-founder

    2014 - 2016

    Experiment Engine helps brands and agencies scale up their optimization efforts through software to help with workflow management, project management, and reporting. Experiment Engine also provides on demand experiment creation to help with execution. Companies like Starbucks, The Honest Company, and Microsoft use Experiment Engine to power their a/b testing programs. Acquired by Optimizely in April 2017.

2010 - 2013

  • Senior Director of Online Marketing

    2012 - 2013

    In charge of traffic and small business customer acquisition as the site grew from 30M Unique Visitors a month to over 100M Unique Visitors a month. Primarily worked on SEM, SEO, and Mobile traffic in over 50 countries across Google, Bing, Yahoo, Yandex, Baidu, and Naver.

  • Director of Online Marketing

    2010 - 2012

    Helping to grow the #1 job site in the world. Indeed helps more people find jobs than other site in the world.

2008 - 2010

  • Director of eCommerce Strategy

    2008 - 2010

    Directly responsible for product and project management for the launch of new products and websites.

  • Market Development Manager

    2008 - 2008

    Responsible for exploring new growth opportunities, largely focused around new product development.

2005 - 2007

  • Business Development & Web Analytics

    2005 - 2007

    Spearheaded the early Business Development and Analytics efforts of uShip.com. For Business Development, cold called potential partners, built the first major relationships, gave guidelines on collateral, attended conferences and established uShip in the Auto Transport Sector. For Analytics, worked with Google Analytics, Omniture, and SQL to analyze the uShip marketplace. Identified improvements to the marketplace by using data mining techniques including cluster analysis, logistic regressions, and analysis of variance.