ER

Evan Rutchik

Founder & CEO at LocalFactor, Managing Partner at RIII Ventures, Co-Founder E&K Foundation, and Advisor (Media, Product, Marketing, Operations, Sales, Monetization)

Brooklyn, New York

Investor
VC

Invests in

Stages:

Series A
Seed

  • Min Investment:

    $100,000.00

  • Max Investment:

    $5,000,000.00

  • Target Investment:

    $1,500,000.00

Skills

Marketing Strategy
New Business Development
Business Analytics
Digital Strategy
Digital Marketing
Social Media
Omniture
Google Analytics
Google Adwords
Mobile Marketing
Media Buying
Media Planning
Media Investment
Interactive Media
Integrated Marketing
Advertising
Display Advertising
Digital Media
Yieldbot
Real-Time Intent Targeting

Education

Work Experience

LocalFactor

2021

  • Founder & CEO

    2021

    For brands and business that want to maximize their impact in addressable media. We've built a simple solution that leverages scalable cookieless and compliant data, is guaranteed to run in fraud free and brand safe premium inventory, and is hyper focused on delivering performance for marketers and business owners.

RIII Ventures

2021

  • Managing Partner

    2021

    RIII Ventures invests in early stage technology-driven businesses focused on disrupting legacy categories & improving the human experience.

Pavone Marketing Group, Inc.

2021 - 2024

  • Advisor, Media & Programmatic

    2021 - 2024

Ogury

2016 - 2021

  • President, Americas

    2021 - 2021

  • Chief Revenue Officer (CRO), USA

    2019 - 2021

  • Head of Sales, USA

    2016 - 2019

IAB

2018 - 2020

  • Board Member - Mobile Center of Excellence

    2018 - 2020

Yieldbot

2012 - 2016

  • Senior Vice President, Agency Sales

    2015 - 2016

  • Vice President, Agency Development

    2012 - 2015

TargetCast tcm

2007 - 2012

  • Vice President, Interactive Marketing Director

    2012 - 2012

  • Associate Director Interactive Client Development

    2011 - 2012

    As the Associate Director of Interactive Client Development at TargetCast, I have been tasked with launching a new group within the company focused on building new business, testing new technologies, launching new proprietary tools, and developing new ad executions to advance our clients' digital marketing. Additionally, I am continuing to manage day to day workflow and strategic digital planning for the agency as we continue to deliver smart, innovative, strategic plans, that challenge our clients to grow creatively and push our team to succeed.

  • Interactive Marketing Supervisor

    2007 - 2011

    Promoted from National Broadcast Buyer to Interactive Strategist, then promoted again to Sr. Strategist, then again to Supervisor. Supervise a team of Interactive Strategists to deliver smart, innovative, cross interactive channel marketing strategies for our clients. Channels include: display, paid search, social media, video, rich media, mobile, web marketing, and affiliate marketing Work very closely with top tier web properties within each channel; Google, Facebook, YouTube, Twitter, and various contextually relevant premium publishers. Also, deep knowledge and understanding of current start up marketplace including ad tech, ad serving, rich media, ad network, ad exchange, and agency business models. Successfully launched TargetCast proprietary reporting tool, Brand ScoreCard, to market for additional interactive department revenue stream. Also, positively influencing agency workflow in regards to reporting, optimization, and budget investment across platform. Additionally, have successfully built up in-house creative discipline by winning project opportunities from current clients and developed client engagements by ~250% YOY Client experience includes New York Life, AMCtv, TIAA-CREF, Gortons, Sun-Maid, Rail Europe, Ranexa, Supartz, Hotels.com, Expedia.com, Dominican Republic Tourism, Wharton School of Education