Farryn Weiner

Founder

2019

Brand & Marketing SWAT team 🔥

Advisor

2021 - 2024

Mayple is a global online marketplace for like-minded brands with a focus on quality ingredients, ethical product standards and a coveted design aesthetic. We bring the best of direct-to-consumer goods to international markets.

Vice President, Marketing & Brand Strategy

2014 - 2017

Senior Director, Global Creative & Digital Communications

2013 - 2014

Acted as a change agent within Michael Kors, driving strategic development and repositioning of the retailer’s digital and social presence, including social media, content and integrated digital initiatives. In partnership with the Creative, Communications & Marketing departments, established and implemented progressive digital strategies, cutting-edge creative campaigns and social innovation across the global organization.

Global Director of Digital & Social Communications

2011 - 2013

Creator of #AllAccessKors, #FallinginLoveWith, #MKTimeless, #JetsetSelma, #WatchHungerStop, #InstaKors Genius Brand in L2 Digital Rankings Luxury Daily, “Top Ten Digital Campaigns" Luxury Daily, “Top Ten Mobile Campaigns" Luxury Daily, “Top Ten Social Media Marketers" Luxury Daily, "Top Ten Luxury Brand Social Marketers" Luxury Daily, “Top Ten Digital Luxury Marketers” Luxury Daily, "Top Ten Twitter Marketers" Luxury Daily, “Top Ten Facebook Luxury Marketers"

Burton Girl

2011 - 2013

First group of contributors for burtongirls.com – the online community exclusively created by women for women. One of 10 ‘Burtonistas’ from the world of fashion, entertainment and snowboarding along with actress Joy Bryant, model Noot Seear and DJ Jasmine Solano.

Integrated Media Manager

2009 - 2011

Head of social media and integrated marketing for Jetsetter.com. Established a 360 degree approach to earned, owned and paid media across key platforms. Developed our editorial voice and creative strategy across the site and expanded the company’s database of freelance writers to over 300 worldwide. Responsible for on-air broadcasts (ABC, NBC, CBS) and related press as the in-house travel expert

Jetset Farryn

2009 - 2011

Tidbits on Tech + Travel. Adventure Capitalist.

Freelance

2009 - 2009

Production Assistant, Intern

2009 - 2009

Development

2008 - 2009

Served as a TV development intern and freelance production assistant for MTV Networks.