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2016
2016
The idea for Cedar began after my wife and I encountered a remarkably bad medical experience that resulted in confusion, frustration and ultimately, disillusion. Turns out, our experience was not an isolated example—it was the norm. The financial experience is crucial to the overall patient / consumer journey. Yet, today’s billing process was simply not built for today’s consumers. Increasingly, what constitutes a good healthcare outcome for consumers isn’t based solely on the clinical experience; accuracy, clear explanation of billing and ease of payment are just as important. The feedback is clear: consumer-friendly solutions can make or break the healthcare experience. That’s why we built Cedar, and we’re committed to improving the healthcare experience for all.
2012 - 2015
2012 - 2015
Responsible for the entire commercial department including pre- and post-sales, Sales Operations and Finance, Enterprise Sales with over 300 team members. Developed Go-To-Market strategy and transformed the local sales organization from a field model to inside sales. During my time at Zocdoc, we increase the sales of the enterprise/health-systems team by 10x.
2010 - 2012
2010 - 2012
Founder and CEO of ClubeUrbano, a Brazilian Daily Deal company that became Groupon Brasil in 2013. We were able to grow the company to one of Groupon's top 3 international markets and dominated the Brazilian market.
2008 - 2010
2008 - 2010
Strategy consultant with projects in various industries and functions. Lead hospital Payer/Provider through a strategic transformation, Go-To-Market strategy for a drug of a major Pharmaceutical company, Assessing the organizational structure and challenges of the hospital system in the state of Rio de Janeiro, Valuation of a railroad company, operational transformation of major steel company.