San Francisco Bay Area
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Master of Arts
2022
2022
Large Language Models and Generative AI Big bets incubator
2022
Helping founders and operators
2022
2022
Investing with Hustle Fund Squad 7
2016 - 2022
2019 - 2022
Drove business improvements from Series B to going public (NYSE: GETR). Worked closely with the CTO, CFO, and CEO on strategic initiatives as Head of Special Projects since 2017. #2 Product Management hire. Group Product Manager, Supply / Head of Special Projects • Launched new connected vehicle experiences with proprietary telematics hardware integration for suppliers in Getaround's marketplace, and initiated transition of supply from individuals only to also include fleet partners • Led supply syndication strategy from inception to execution including product partnership with Kayak to expand the demand for Getaround North American vehicles using Kayak’s 50+ million monthly users Group Product Manager, Fleet Tools / Head of Special Projects • Launched Getaround Servicing, an automated field service management platform for fleet partners, across 8 US markets and utilizes third-party maintenance services including cleaning and oil change complete with dispatch management, routing capabilities, and hardware integration • Advised CEO and CFO on Series D fundraising including sourcing, structuring and marketing of Getaround to secure a $200 million Series D investment from SoftBank Vision Fund with support from Goldman Sachs
2017 - 2019
Senior Product Manager, Revenue / Head of Pricing & Special Projects • Launched dynamic pricing platform and improved gross profit margin by 15%, while growing revenue over 4x between 2016 and 2019 to $49M/year in 2019 • Launched rideshare use to Getaround’s existing marketplace supply with a pilot that increased average revenue from fleet partners by 23%, and scaled the program with Uber across 5 US markets to $14 million revenue within 2 years Senior Product Manager, Supply / Head of Special Projects • Launched owner platform features including redesigned pricing controls, earnings dashboard, and performance benchmarking • Led marketplace research including ownership cost models for individuals and fleet owners, conjoint analysis, seasonality, and an academic study with NYU Stern School of Business on marketplace fairness
2016 - 2017
Product Manager, Data & Analytics / Head of Special Projects • Launched peer-to-peer marketplace optimization tools to improve net profit margin including weekday-weekend pricing, holiday and special event pricing, and earnings fraud detection and prevention • Launched competitive intelligence tools for monitoring demand, supply and pricing on competing rental platforms
2013 - 2016
2015 - 2016
• Launched Flurry, a teen-focused live video streaming mobile app to replace the company’s previous media offering (Spreecast), and grew daily active users at 72% month-over-month consistently for 6 months until my departure • Launched virtual goods and currency for monetization while achieving a Net Promoter Score (NPS) of 75
2015 - 2015
• Launched partnerships with popular collaboration products including Slack, IBM Verse, Flowdock, Upwork (formerly Odesk), Convo, and Ftrack that ignited Room’s 11X year-on-year growth in monthly active users • Led company into acquisition discussions in 2015 with Snapchat, Citrix, Oracle, Cisco, Dropbox, Jive Software, Atlassian, GoPro, Box, Twilio, Opera Software, RingCentral, Cvent, and Lanyon. Received multiple acquisition offers for both product and talent.
2014 - 2015
• Launched dozens of improvements on iOS, Android, and web to lift Room retention and drive usage including product tours, call screen preview and history, in-app feedback, re-designed invitation, custom share sheet, screen-share, file upload, and Google Chrome extension • Led analytics, focus groups, usability testing, and quarterly user experience research
2013 - 2014
• Built strategy and led the company to pivot from live video streaming to private communication, and launched Room, a new WebRTC-based video call/conference product that required no account on iOS, Android, and web • Served as Chief of Staff for Spreecast CEO Jeff Fluhr (StubHub co-founder and former CEO) and supported company restructure, fundraising, board meetings, investor updates, and all CEO public engagements
2011 - 2012
2011 - 2012
Advertising Sales + Commerce (Google Wallet, Offers and others) Product initiatives • Launched an Adwords education product for small-medium businesses to address the high lapse and churn rates. Won executive support and rolled out to 7 countries, reaching 12,000 advertisers ($4xM annualized opportunity), and ultimately integrated into AdWords Express 2012 product roadmap. • Developed the product strategy, and designed UI/UX for an unannounced Google product, a next-generation local commerce platform for delivering rich multimedia coupons and advertising for gaming, retail (e.g. Starbucks), sports (e.g. NFL), and travel/transit verticals • Led the early Asia Pacific international product strategy for Google Wallet and Google Offers including Google’s partnership proposal to Korea Smart Card Company (part of Seoul Metropolitan Government) to power 50M+ transactions/day using Google Wallet
2008 - 2009
2008 - 2009
• Helped lead Peek’s original email-only mobile device to TIME Magazine’s “Gadget of the Year” award in 2008, beating out competition including the Apple iPhone and garnered major online and offline exposure globally • Reshaped the marketing strategy for the original device post-launch including pricing, promotions, targeting, and separately led product packaging design for second generation device US mobile hardware & software tech startup. Funded by L Capital, RRE Ventures, Softbank and others. Acquired by Bharti SoftBank in 2012.
2008 - 2008
2008 - 2008
• Advised on University of Toronto at Mississauga residence department rebranding
2007 - 2007
2007 - 2007
• Managed the development of an internal advertising performance platform, and deployed across all Asia Pacific to measure and manage the budget and spend of each country’s marketing campaigns • Led internationalization of major US marketing campaigns for East Asian markets. One of them turned into a record-breaking basketball campaign and doubled Adidas brand favorability in China.
2007 - 2007
2007 - 2007
• Devised future brand concepts for K-Swiss CEO, involving the founding of a new premium product line • Set online marketing guidelines for US marketing, and devised e-commerce strategy for European markets