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2023
2023
2020
• Performed competitive analysis and technical due diligence for several investments, including Golden (most recently raised $40M Series B). • Led and observed pitch calls from early stage founders, performed due diligence and reported directly to fund managers.
2021 - 2023
2021 - 2023
Next Generation Gaming Asset Marketplace and Infrastructure • Launched a Gaming NFT Marketplace that saw over 100K users in its first month, received $1M funding within 6 weeks of inception, and saw over 1M users throughout its tenure. • Closed pre-seed and seed round funding from top venture firms like Framework, Sfermion, Avalanche Blizzard Fund, Fifth Wall, and SoftBank. • Assembled and led a 16-person cross-functional team across operations, engineering, marketing, and design to execute on product and go-to-market strategy, leading to a 7x valuation increase. • Developed and presented company vision and business strategy with major stakeholders, maintained positive senior management and investor relationships through multiple business model pivots. • Identified and defined company-wide KPIs, drove new product strategy with a data-driven approach through A/B tests over a 3-month period that helped increase customer conversion by ~80%. • Managed a community of ~2,000 Discord users, 20,000 Twitter (“X”) users and synthesized feedback into product features that led to 5x revenue increase.
2020 - 2021
2020 - 2021
Peer-to-Peer Gaming Experience Marketplace (Cameo for Gaming) • Built and launched a mobile gaming marketplace connecting celebrities with their fanbase, differentiating the product through comprehensive competitive analysis and consumer behavior analytics. • Led end-to-end product development, gathering feedback from gaming influencers and their fans, increasing NPS from 7 to 9. • Secured marketing activation with fast-food brand Jack in the Box through Twitch, coordinating streamers with 1M combined followers and engaging with an audience of over 10,000 viewers, leading to 27% increase in revenue.
2019 - 2020
2019 - 2020
2015 - 2018
2017 - 2018
• Led a team of five remote developers. Reduced the cost of team by half during tech transition in first two months as Head of Technology. • Introduced Agile development practices - Performed Quality Assurance and provided feedback through Jira. - Led biweekly kickoffs and retrospectives. • Diagnosed users’ issues and inspected code to provide developers with insights and possible solutions. • Provided timeline estimates and articulated potential obstacles to CEO & COO. • Worked with COO to correct outdated SEO practices, doubling site traffic. • Designed deliverables for Le Souk’s first-ever ad campaign, visible from May–June 2018 on sourcingjournal.com. • Orchestrated an effort to remove legacy code and update site dependencies for lesouk.co.
2016 - 2017
• Created and converted design prototypes into functional deliverables. • Designed and implemented search, product, and landing pages. • Oversaw the production of Le Souk Connect, a mobile application for supplier users. • Delivered the Le Souk Connect launch presentation to supplier clients during Première Vision Paris. (You can even read our launch article below!) • Performed remote user interviews via Lookback.
2015 - 2016
• Drew wireframes & mockups for web and mobile applications. • Programmed XHTML non-functional web mockups for the tech team. • Created e-mail templates that are still in use today. • Designed marketing collateral to give potential clients at trade shows.