Invests in
Sectors:
Locations:
Min Investment:
$250,000.00Max Investment:
$2,500,000.00Target Investment:
$1,400,000.00
Skills
Education
Work Experience
General Partner
2019
I focus on Seed and pre-Seed B2B SaaS and Digital Commerce companies. Areas of particular interest include e-commerce enablement, digital health, fintech (including proptech) and future of work. Active investments: Via, Loop Returns, Nomad Labs, Trendsi, Tava Health, Rising Team, Cambio, Nyquist Data, Gritwell, Gordy Health. Peterson Ventures, located in Utah and the Bay Area, is a Seed and pre-Seed venture fund that invests across B2B SaaS and Digital Commerce (including retail, fintech and digital health). Since its founding in 2012, the team has backed 6 unicorns, including Allbirds, Ethos, Lucid Software, and Nomi Health. The Peterson Ventures portfolio consists of almost 100 companies and the firm has over $400m in assets under management. Peterson Ventures has invested a majority of its vintage funds into Utah and Bay Area startups, where founding partner Joel Peterson has taught at the Stanford Graduate School of Business for 25 years. It is the ten year old venture arm of the 20+ year old Peterson Partners platform, an independent investment management firm with $1.4B assets under management and investments across a variety of alternative asset classes.
Lecturer In Management
2021
Lecturer in Management @ Startup Garage
Guest Lecturer
2012
Guest Lecturer @ Formation of New Ventures.
2020
Board Of Directors, Director
2020
A mental health benefit for every employee. Because healthy minds matter.
2020
Board of Directors, Observer
2020
Making E-Commerce Easier for Everyone.
2020
Board of Directors, Observer
2020
Reimagining real estate to make it easier than ever to lease your properties with guaranteed rent and long-term leases.
2019
Investor
2019
Loop is a return management platform that grows with brands.
2023
Investor
2023
AI for Enterprise. Build AI-powered applications that connect securely to your enterprise data and APIs. Maintain control and flexibility at every step.
Investor
2023
Unlocking $1 trillion in value of advanced AI for banking - starting with workflow automation for commercial loan origination.
2021
Investor
2021
Rising Team is the industry leading team development platform. We help companies increase employee engagement and scale talent development with software that equips managers to lead deeply connecting team development sessions, remotely or in person, without an outside facilitator.
2022
Investor
2022
Cambio is software that helps commercial real estate companies and their corporate tenants decarbonize their buildings.