IM

India Morish

Employer Brand, EVP, Talent Marketing Specialist | Strategy & Customer Success | The Martec

Sydney, New South Wales

Invests in

Stages:

  • Min Investment:

    $100,000.00
  • Max Investment:

    $5,000,000.00
  • Target Investment:

    $1,500,000.00

Education

Work Experience

  • Senior Manager, Strategy & CS | Employer Brand, EVP & Talent Marketing Specialist

    2023

    More than ever, talent want personalised, authentic comms to help them make informed decisions about their careers. The Martec is an AI-powered content cloud that helps organisations to engage with candidates and employees in a personalised, scalable way throughout the talent journey. The platform empowers organisations to create authentic, original content to support: 📲 Video content ✍🏻 Written blogs and articles 🤖 Augmented job ads 🦄 Recruiter Enablement 🎤 Employee Advocacy 🙋🏾‍♀️🙋🏽👨‍🦳🧚 People Intelligence In my role, I empower our customers with the strategies, tools, and networks they need to attract, engage, and retain top talent while enhancing their employer brands. I collaborate closely with customers, acting as an extension of their team, to develop strategic plans and provide guidance on executing these plans using our platform. How I support our customers: -Strategic Brand Development: Lead development and implementation of employer branding and talent marketing strategies aligned with organisational objectives -Content Creation: Generate engaging content for social media, blogs, email, videos, and employee testimonials to promote employer brand -Candidate Experience Optimisation: Enhance candidate experience from initial engagement to onboarding, ensuring alignment with employer brand -Employer Brand Monitoring and Analysis: Monitor industry trends and competitor activity, use data and analytics to measure and improve employer branding initiatives -Cross-functional Collaboration: Work with Employer Brand, People, Talent Acquisition, Marketing, Comms, and Leadership teams to align branding initiatives with organisational goals -External Activation: Advise on distribution channels like Glassdoor, LinkedIn, careers website, and other platforms for external talent engagement Additionally, I collaborate closely with our sales team to drive expansion and work with our tech and product teams to design features that meet our customers' needs.

2023 - 2023

  • Community Programs Manager | Marketing, Brand & People Experience

    2023 - 2023

    x15 is a venture-scaler, powered by CommBank. They build, buy and invest in early stage startups that provide solutions for and benefit from the bank’s 16 million customers. To design and manage programs to enable their people to grow, enhance the brand, and attract opportunities and investments to the platform. Initially part of the Marketing & Growth team, before transitioning to People Experience due to a business restructure and a redesign of my role. In this role, my key focus areas were: Community Engagement: Worked on strengthening community engagement and NPS across x15 and its ventures. This included nurturing relationships between x15, our ventures, CBA and the ecosystem, creating partnership opportunities. I also designed and managed various events, from small gatherings to large-scale functions. People Experience: I focused on employee engagement through the creation of comprehensive insight surveys, analysis and program design. This involved creating rituals, DE&I, well-being and learning and development initiatives, implementing operational improvements, and strategising for new impactful people experience programs. Marketing, Brand, and Growth: I worked on various marketing and brand projects, including Employer Brand/EVP, new brand implementation, content creation, social media and internal communications. Additionally, I supported the investments team with deal flow and work on attracting partnerships and projects, particularly for the Xcellerate program.

2020 - 2022

  • Senior Manager of Founder Attraction, People Brand & Talent Acquisition | Australia

    2022 - 2022

    Antler is the investor backing the world’s most driven founders, from day zero to greatness. I led Founder Attraction and Talent for Australia. My role consisted of four key parts: Talent Attraction and Talent Brand: I led the end-to-end: attraction, assessment, recruiting and onboarding of founders joining the Pre-Launch program. I built out a variety of strategies to attract and assess over 1500 applications annually. These strategies for attraction included: talent marketing, strategic sourcing, events, community-driven initiatives and ambassador/referral programs. Over 9 cohorts, I successfully recruited over 500 founders with diverse skill sets and backgrounds, leading to the creation of 50 new businesses/investments. Community Engagement: I played a key role in fostering and engaging talent communities among different groups of diverse individuals. This included organising numerous external attraction events for various talent communities, generating interest in our programs. I also developed content and resources to engage them on a regular basis whilst also amplifying on socials. Talent Strategy and Coaching: I led the development of a recruitment best practice model. This involved designing effective interview processes, rubrics, and assessment techniques that resulted in successful team hires. I managed a talent network product, attracting applicants globally for us and portfolio companies. Additionally, I supported 100+ portfolio companies by providing guidance in hiring for various roles, conducting coaching sessions and masterclasses to help them build strong teams and startup cultures. Special Projects: I actively contributed to projects aimed at improving Antler’s value. This included building a new scouting model to streamline interview efficiency. Additionally, I led a talent brand research project focused on identifying specific Founder Archetypes, offering insights to guide our strategic decisions and for talent attraction efforts.

  • Manager of Founder Attraction & Talent Acquisition | Australia

    2020 - 2022

    Antler is the world’s most active early-stage investor, supporting hundreds of technology startups and thousands of entrepreneurs across six continents at leading entrepreneurial hubs such as New York, London, Stockholm, Berlin, Bangalore, Singapore, Seoul, and Sydney. The firm invests in ~1% of more than 50,000 founders annually from the pre-seed up to series C stages. We are on a mission to fundamentally improve the world enabling and investing in the world's most exceptional people and to date have invested in more than 900 companies in over 30 industries including AI, Robotics, drones, fintech, proptech, and healthtech. Of these companies,~33% have at least one female co-founder, and the founders represent more than 100 nationalities. Learn more at antler.co.

2016 - 2020

  • Managing Recruitment Consultant | Professional Services

    2019 - 2020

    Robert Walter’s is a world-leading recruitment agency. As a Managing Consultant, I specialised in building teams for prestigious legal, consulting, and professional services firms. Collaborated with top organisation’s such as BCG, Bain, Gilbert & Tobin, Allens, PWC, and more. Achievements: -Built this client base from scratch across two key functions -Trusted advisor to over 100+ key clients -Led a team of consultants -Billed over $1.5mil for the business and recognised as a Global High Achiever

  • Senior Recruitment Consultant

    2017 - 2018

    Awarded as a 2018 Global High Achiever, in the top 2% of consultants across Robert Walters globally. Attended the Global Incentive Trip to Cambodia in 2019.

  • Recruitment Consultant

    2016 - 2017

2015 - 2015

  • Recruitment Consultant

    2015 - 2015

  • People Manager

    2015 - 2015