Jake Cohen

VP / Head of Shopify

2022

Responsible for all things related to Shopify.

VP Content

2021 - 2022

Head Of Product Marketing

2020 - 2021

Director of Product Management

2016 - 2020

Results since May 2016 (as of October 2019): * Grew team from 0 to 17 by establishing a repeatable hiring process * Revenue has grown 12.5x by shipping new features * Customer count has grown 16x by improving existing product experiences

Partner

2021

Investments: Skipify intelligems

Advisor

2022

Director of Customer Marketing

2015 - 2016

DataGravity gives organizations unprecedented visibility into their unstructured data. It's the way of the future in data security and storage. We are backed by A16Z, Accel, General Catalyst and Charles River Ventures. Key wins: - Rearchitected corporate messaging and armed sales team with a new pitch and supporting collateral. Result: cut sales cycle in half and increased margin by 30% - Launched customer training program to teach customers how to use our software. Result: program scaled from 6 to 26 customers in 1 month.

Marketing Lead (Co-Founder)

2013 - 2015

• Developed and delivered a comprehensive go-to-market strategy leveraging email, search, content/social, public relations, tradeshows, partnerships, and direct sales; resulted in clients including Bruegger’s, Hard Rock Café, Mad Greens and Uncle Maddio’s • Built B2B marketing funnel from scratch: resulted in 28% of all deals, 22% of all revenue and a 93% retention rate • Conducted primary market research to reposition brand for larger clients: resulted in 3x growth in average contract value

Product Lead (Co-Founder)

2011 - 2013

* Established customer-insights approach to product development, resulting in new product that led to a 10x increase in sales * Conducted interviews and set up one-day internships with customers to identify key pain points and inform product development * Developed automated landing page feature which became the focal point for larger customers

Director of Strategy (promoted from Manager of Strategy)

2011 - 2011

* Conceived integrated, multi-market marketing campaigns for leading brands: - Amex “Local Spotlight” – lead to 10x increase in buy, massive earned media bonus - Allstate “Goodhands Traffic Reports” - resulted in renewed emphasis on Radio medium across 30 DMAs - Mastercard “Live on Letterman” – Generated 6.3 billion of earned media impressions and strong brand affinity with Foo Fighters, Katy Perry, Taylor Swift and Maroon 5 * Crafted and presented complex proposals that sold to marketing leadership at global brands * Hired, trained and managed 4 direct reports * Closed $62m in business (beat quota) * Implemented group sales tracking tool, still in use 3 years after I left

Manager of Strategy

2010 - 2011

* Brainstorm marketing campaigns for B2C brands * Craft and present presentations to VP and C-level executives at B2C brands * Build sales enablement materials to help quickly open new opportunities * Develop expertise on integrated media opportunities across TV, Radio, Digital, OOH and Live Events * Work with internal departments to build custom programming for our brands

Sales

2009 - 2010

• Worked with executive level marketers of global organizations to originate efficient and effective marketing strategies • Developed multi-platform, integrated, national marketing campaigns that delivered a high ROI on specific marketing objectives • Personally influenced more than $1 million in sales

Associate Broker

2008 - 2009

• Sourced more than $15m of total lease value • Persuaded international luxury brands to adopt a New York Real Estate strategy in the most volatile market of recent memory • Set up multiple deals in high profile areas like Madison Avenue, SoHo and Meatpacking District • Improved team collaboration structure and created more efficient reporting systems • Managed relationships with major New York landlords

Journalist

2007 - 2007

As part of my study abroad program, I wrote several articles including the cover story for which I interviewed several key officials including the American ambassador to Italy.

Teacher and Musician

2007 - 2007

Lived at the community center in northern Tanzania and taught English grammar, music theory, music, coordinate geometry and computer logistics to local community residents (ages 14 to 52), recorded music with local musicians and worked with local non-profits.