Jake Hite

Head of Product

2022

Head of Product Management | Product-Led Growth, Product Strategy and Go-to-market Strategy

2021 - 2022

- Guided a team of 10 product managers and designers in the management and daily operations of a $1.4M per year department creating and optimizing products for over 5M users - Slashed acquisition cost savings 30% ($1.03M) annually by striking brand partnership with Property Brothers, improved technical SEO metrics & implementing product-led growth loops for unactivated users - Boosted leads generated (15%) and customer retention (22%) by launching of Properly Home Search, an iOS and Android Mobile App in three months - Achieved a 40% increase in lead generation through the redesign and A/B testing of educational landing pages, focusing on customer pain points and product benefits - Increased performance marketing click through rates by 12% by implementing Amplitude Analytics and Segment CDP for analysis providing a 360-degree view of the customer - Grew Net Promoter Score (NPS) from 56 to 85 by redesigning the offline and online customer experience based on customer journey mapping, service blueprinting and user research interviews

Interim VP of Product Management / Director of Product | AI/ML Product Management and Payments

2020 - 2021

- Revamped, through player-coach techniques, a team of 13 Product Managers to enhance product delivery timelines by 25% and customer satisfaction ratings by 15%. - Led the team to deliver an MVP of payment debit cards for construction loans within a swift 6-month timeframe, resulting in a 60% decrease in customer unauthorized expenses - Implemented an AI-driven loan application platform, resulting in a 10% ($300K) annual decrease in OPEX; automated the process of assessing creditworthiness, streamlining documentation requirements and saving 15 hours per loan - Decreased loan late/non-payments by 15% monthly by identifying a spike in delinquencies due to payment failures and introducing a feature for customers to select autopay dates

Sr. Mgr of Product | Principal Product Manager | Sr. Product Manager

2016 - 2019

- Streamlined Zillow Group's innovation process by implementing lean product methodology, resulting in a 7-week reduction in time to market; successfully launched Zillow Offers, Zillow Rental Manager, and Zestimate Kaggle Competition - Spearheaded cross-functional collaboration with 10 engineers, leveraging Agile and Scrum methodologies to drive the end-to-end development and deployment of Instant Offers MVP. Achieved remarkable success, garnering 100K users during beta testing period - Scaled Zillow Offers, an iBuying platform for real estate, to 25 geographical markets across the nation including hiring teams, partnering with marketing, sales and communications and developing local partnerships - Owned roadmap and product strategy for adjacent markets to Zillow Offers resulting in: 1) An acquisition of Mortgage Lenders of America to internalize mortgages for Zillow which exceed revenue forecast by 12% in the first 12 months & 2) Creation of Zillow Closing Services, a title and escrow division of Zillow reducing transaction closing times by 70% (~2.2 hrs) and increasing unit margins by 2.6% (1.1K per home)

Founder & CEO

2012 - 2016

LadderUp Consulting was an analytics & research firm providing in-depth consulting services to a variety of clients, including Amazon Kindle, Microsoft Xbox, T-Mobile. At exit, LadderUp employed 12 consultants directly reporting to the CEO. • Designed and conducted five research studies for Amazon’s Fire Phone with 1,000+ people to determine low adoption. • Launched Amazon’s internal hardware-testing program internationally in 12 different countries across warehouse employees, technology employees, and leadership. • Oversaw $5.2MM in annual revenue; created $1.2MM in new contracts and revenue-share in last annual period. • Started market research team internally and brought to profitability in 9 months • Cut expenses, re-staffed, introduced KPIs and streamlined systems to increase per-contract profitability by 13%.

Military Service

2006 - 2014

Technical Program Manager

2006 - 2014

• Achieved rank of Staff Sergeant; received multiple awards for excellence including: Silver Star, Purple Heart, & Presidential Unit Citation • Orchestrated the product launch of Minnesota's National Guard Regional Data Center, one of only four nationwide, for approximately 120,000 users • Let cross-functional collaboration for 60+ intelligence officers  across 3 distinct markets in Africa, Europe and the Middle East supporting approximately 4,000 deployed troops • Engineered and trained machine learning (ML) models for the National Security Agency infrastructure threat identification system, increasing detection accuracy by 13%