James Field

Senior Manager, Customer Journey Mapping & Design

2022

Corporate Venture Business Development Manager

2022 - 2022

Using a Service Design approach to lead strategic investment portfolio activities. Deliver innovation through ‘end-to-end investing’ to ensure strategic impact and financial performance. Focused on: + Contractor Efficiency + Construction Evolution + Environmental Impact

Innovation Manager, Service Design Lead

2019 - 2022

+ Activating innovation by aligning resources and partners around user needs + Conducting generative research to introduce empathy into operational decisions + Empowering organizational change through collaborative co-creation + Organizing lean in-market minimum viable testing to deliver rapid implementation

Guest Lecturer

2023

Director, Experience Design

2017 - 2019

+ Enhancing research processes to uncover actionable insights to iterate product strategy + Establishing design thinking with technical teams to continually innovate internal processes + Cultivating relationships with clients through analytics driven service design + Working with exec team on strategy, organizational design, and product development + Enabling delivery and optimization of in-venue experiences across multiple touchpoints + Ongoing agile design and development of enterprise analytics products

Experience Designer

2016 - 2017

+ Strategic visual communications created in collaboration with physical and digital teams + Created, developed, implemented new brand guidelines across print and digital platforms + Worked collaboratively with engineers, designers, developers, and project managers + Conducted human-centered research applying design thinking and service design techniques

Visual Design and User Experience Design Consultant

2015 - 2016

+ Defined, delivered, and managed creative direction through user research and brand insights + Further expanded project stories into physical and digital retail environments + Worked closely with stakeholders to map customer journeys and translate into user stories + Collaborated with and supported digital development teams to realize viable solutions

Graphic Designer

2013 - 2015

+ Developed and implemented a lean design approach to enable close to market offerings + Engaged the competitive youth market with thorough application of research and insights + Established a meaningful and consistent visual presence for new product types + Directed assistant designers and freelancers alongside fulfilling design responsibilities

Design Consultant

2011 - 2012

+ Provided professional design services covering print, promotional, and digital design + Confidently fulfilled client briefs producing brand-aligned outcomes across multiple mediums + Reliably delivered results after quickly understanding business development needs + Maintained fluid communication with all parties to exceed expectations on time and to budget

Graphic Design & Business Development

2010 - 2011

+ Proficiently engaged in a broad range of roles and responsibilities at this startup + Employed both creative and business skills to contribute to all areas of a growing business + Progressed product offering and expanded retail customer base + Reconsidered and improved processes through introduction of new strategies

Graphic Designer

2008 - 2009

+ Advanced from intern through assistant position to full designer at Reebok’s Europe HQ + Translated high level concepts into commercial outcomes for diverse market segments + Actively led the creative process working with product marketing and development teams

Assistant Graphic Designer

2007 - 2008

Graphic Design Intern

2005 - 2006

+ Designed a range of t-shirts for Race for Life, a high profile women’s charity run + Created performance elements for Wales Rugby team kit used at the 2007 Rugby World Cup + Synthesized trend research to support visual direction