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2016
2016
Areas of expertise: Native and non-native content including blog posts, articles, SEO-geared writing, engagement emails, eBooks, case studies, white papers, long form guides, social media copy Clients: Square, Facebook, Uber, Robinhood, Solv Health, Near Future, Fairmarkit, 1984 Ventures, and several stealth startups
2014 - 2016
2014 - 2016
Launched Square's blog and business resource center. Oversaw editorial strategy as well as branded and acquisition-focused content for both native and distributed channels. Wrote or edited all blog posts, long-form guides, eBooks, white papers, and education-focused engagement emails. Managed roster of freelancers. Worked closely with product marketing, sales, and social media teams on content distribution strategy.
2013 - 2014
2013 - 2014
Oversaw a team of editors programming video content across Yahoo's verticals and social media channels. Managed third-party editorial partnerships (Saturday Night Live, Comedy Central, AMC).
2013 - 2013
Travel, Shopping, Homes, and Tech editor for Yahoo.com, generating 20-40M monthly page views. Oversaw Yahoo's cross-functional social media initiatives, including SXSW.
2012 - 2013
2012 - 2013
Snip.it launched in 2011 and was a community of collecting content around shared interests. Yahoo acquired Snip.it in January, 2013.
2011 - 2012
2011 - 2012
Giftly (launched September 2011) allows users to create mobile gift cards for any business with a Yelp page. Giftcards.com acquired Giftly in May, 2013.
2008 - 2011
2008 - 2011
Oversaw all editorial and marketing efforts for 7x7.com, a San Francisco lifestyle magazine.
2008 - 2008
2008 - 2008
Web production, copywriting, and content curation for the launch of Minted.com.
2006 - 2007
2006 - 2007
Writing, editing, and community management for Self.com
2006 - 2006
2006 - 2006
Writing, editing, and production for Seventeen.com and Cosmogirl.com.
2005 - 2006
2005 - 2006