Jennifer Tyson

Marketing Consultant | Interim Head of Marketing

2024

Chief Marketing Officer

2024 - 2024

Led all marketing efforts: created product repositioning delivering new website architecture and copy, produced annual customer conference generating $millions in new opportunities, launched field events and PR programs, increased inbound leads 4x and MQLs 2.5x over tenure

Chief Operating Officer

2021 - 2023

Promoted to SVP in Jan 2021 and COO in Jan 2022 to manage entire leadership team, reporting to CEO. Successfully instituted annual and quarterly strategic planning cadence, achieving 124% revenue growth, securing $52M Series B round, and integrating two acquisitions of 5 person and 20 person companies.

VP Customer Experience

2020 - 2020

Promoted to oversee customer success, support, and implementations. Led team transformation: implemented new launch structure, packages, and pricing, initiated capacity tracking, and improved booked to billed timeline, reducing avg. launch from 150 to 90 days for 90% of customers

VP of Marketing

2015 - 2020

Hired to set up the marketing programs, processes, and team from the ground up. Transformed the company from an unknown brand to a market leader, establishing market position as the go-to inspections and maintenance software for enterprise apartment managers and growing revenues 750%.

Senior Director, Product

2014 - 2015

Hired as first product executive to set strategy, drive requirements, and manage strategic partnerships. Led 6 product updates for Levi’s® Stadium app, achieving 6-10X higher user adoption than average apps. Drove product updates with key partners: Disney, Pac-12, NHL, WWE, TransitScreen.

Director, Product Management

2014 - 2014

Product Marketing Manager, iCloud & MobileMe

2008 - 2014

Product Marketing Manager, .Mac

2005 - 2006

Marketing Communications Manager

2002 - 2005