Jim Wrubel

Chief Executive Officer

2023

Orchestra's brand management tools can help you showcase your brand to prospects, customers, journalists, and partners, giving you a professional presence that never misses a beat. When you connect your brand to Orchestra we give you powerful tools to manage your product photos, your logos, your team, including bios and headshots, your color palette, brand voice, articles and press releases, and more. We turn these into beautiful and interactive microsites that highlight everything that’s awesome about your company. Orchestra’s Press Kit lets you: - Manage your team, with bios, titles, social links, and more - Add your logos, including different formats like SVG an Illustrator and variants like greyscale - Import and share articles, press releases, and videos that feature your product - And manage your product visuals and videos Connect it to your domain and link it in your website footer, and your company’s stats, key links, headshots, logos, and visuals are all easy for you and more importantly, for journalists to find. With Orchestra’s Brand Book you can: - Import and manage your brand colors, and generate tints and shades, - Add and customize fonts for header and body copy wherever you need them, - And manage your brand voice, including example copy to use for AI prompts, - We convert all these into a beautiful and interactive brand book that’s always where you need it. Orchestra’s Press Kit and Brand Book are the foundation you need to grow and manage your brand online, and they work seamlessly with the tools you already use. Sign up for Orchestra today and in minutes you’ll have a professional, up-to-date brand presence that grows with you.

Software Portfolio Executive

2019 - 2023

I leveraged my entrepreneurial and executive experience to help startup through Series A companies attract talent, customers, and funding to grow their business. I scouted early-stage high-tech startups to identify good candidates for seed-stage investment by Innovation Works, and to identify high-quality applications to our accelerators, Alphalab and Alphalab Gear. I developed and launched Startup Recipes, a collection of how-to guides to help founders go from idea to MVP and beyond. I implemented the organization's first CRM for tracking investment deal flow.

Consulting CTO

2017 - 2019

On-demand CTO for universities, multinational corporations, and startups in the education space. I help organizations build internal capability in technology, product management strategy, security, and data privacy. In this role I define, develop and deploy software-based solutions that support student success and achievement. I work with organizations to hire, train and retrain technical staff. I advise organizations and individuals on education technology investment opportunities.

SVP and Chief Technology Officer

2011 - 2017

As a key contributor to an exceptional executive team, grew annual revenue by 600% leading to an acquisition by a strategic investor. Rebuilt the company's entire product platform to support 3.3 million students annually doing over a billion math problems per year (roughly the same size as Khan Academy). Line manager for a 100+ member crossfunctional product team including Product Management, UX, Software Engineering, Machine Learning/Data Science, Quality Assurance, DevOps, IT, Marketing, and Customer Success. Partnered with the CFO and CEO to raise three funding rounds to support the company's expansion and growth. Championed the organization's Open Source, DEI, and student data privacy & security efforts.

Product Manager, Immersive Learning

2004 - 2011

Product Manager for the SEI CERT Program's Cybersecurity eLearning support for the U.S. Department of Defense (DoD) and Federal civilian agencies. My team's mission was to invent, prototype, and launch solutions to unique problems in cyber security. Partnered with military and federal agencies to reduce risk, save money, and save lives through advanced cybersecurity training and education. *** Highlights *** * Envisioned, implemented, and championed the rollout of the Virtual Training Environment (VTE), offering on-demand hands-on training in cybersecurity, computer forensics, commercial networking products, and offensive cyber toolkits for 3 million Cybersecurity and IT staff across the globe * Grew the program from initial prototype to a $10+MM program with a staff of 25 software developers, infrastructure engineers, and product specialists. * Launched first streaming video implementation on DoD backbone networks. * Concepted and implemented sandboxed training for offensive Cyber capabilities.

Senior Project Manager

2002 - 2003

Project and technical lead focused on large-scale implementations of presentation-layer experiential and functional Web properties. Led a $6 million full redesign of the corporate presence and reservation engine for a major cruise line, managing information architecture, design, copy, search engine optimization, and online video updates. Led the transfer of the Web presence of a major data warehousing company from an external hosting vendor to an internal data center.

Senior Project Manager

2000 - 2001

Project lead for client engagements responsible for leading Web application design and development teams of up to 13. Managed schedule, budget and deliverables for a $2m Web-based custom workflow application for the temporary staffing arm of Fidelity Investments.

Senior Project Manager

2000 - 2000

Project manager, client partner and implementation lead for User Experience Design projects and engagements of strategic and financial importance to the organization. Acting Group Director from April 2000 through October 2000; responsibilities included resource allocation, training and development and human resources for branch project management resources.

Project Manager

1997 - 2000

Sr. Application Specialist

1995 - 1997