Joanne Courbon

Managing Director

2024

➡ Co-leading the development of 50 Partners. - Accelerators : Co-leading of the operational and growth strategies across four verticals : Tech, Impact, Health, and Web3. - Communication and Events : Overseeing communications and events strategies to maximize our visibility and impact. - Ecosystem : Fostering the growth of a powerful ecosystem with 400+ entrepreneurs, C-level executives, experts, and investors. - Founders' Support : Providing strategic support and resources to help founders scale their businesses. - Member of the Executive Committee (CODIR).

Head of investments

2019

➡ Member of the Investment Committee for our Investment Funds. Investing in Tech and Impact startups (20+ investments per year). ➡ Board Member of several startups.

CMO in residence

2019

50 Partners is a leading European startup Accelerator & VC founded by 50 successful entrepreneurs (Aircall, Dataiku, Blablacar, Bubble, Bankin, Malt, LeBonCoin, Talentsoft, Showroomprivé,...) to help promising startup founders build the next success stories. ➡ Helped 40+ early and late stage startups in their marketing & growth strategies (incl. Inpulse, Datadome, Le Closet, Evina, Ecojoko, Wakeo, Botmind, Julaya, Explora Project, ...)

Program Director - 50 Partners Tech

2019 - 2024

➡ Led the program : 80+ active startups, 150+ Partners. - Identified the most promising Tech startups (AI, Data, Cybersecurity, PropTech, FinTech, Consumer...). - Provided strategic support and resources to help founders grow their businesses. - Recruited over 50 Partners. - Team recruitment and management. - Member of the Executive Committee (CODIR).

Associate

2020

Chief Marketing Officer

2018 - 2019

FoodChéri is a French food delivery startup (100+ employees, sold to Sodexo). I led the marketing of 2 businesses : FoodChéri and Seazon. ➡ Led acquisition strategies to grow our user base : - Digital : social ads, Adwords, marketing automation, partnerships, social networks, content - Offline & mass media : outdoor, TV, print, street marketing - New city opening : Lyon ➡ Led brand building strategy : - Definition of the brands equities - Co-construction of the brands identities & product experience (e.g. packaging, CRM,...) - Built campaign ideas & communication plans ➡ Team management and recruitment (10 people). ➡ Member of the Executive Committee (CODIR). >> Results : +4000 new clients on Seazon and +25% new clients on FoodChéri in 6 months.

Co-Founder & Chief Marketing Officer

2014 - 2018

We created the startup Ignition Program with the mission to accelerate the best and brightest talents at the most promising startups. It is now profitable with 100+ employees. ➡ Led marketing and growth strategies ; - Paid marketing (Facebook Ads, Linkedin, Adwords, SEO, social networks, events, partnerships) - Inbound marketing : content marketing and marketing automation plans - Data analysis ➡ Led conversion strategies : - Creation of the website myself from scratch (Wordpress) - Led product improvement to increase conversion rate (A/B testing, UX/UI, retargeting) with the Tech team ➡ Managed and trained the marketing team ➡ Created several company processes (monthly KPIs, onboarding track, skills training, etc.) ➡ Led Community building : - Creation of a a community program to maximize members' engagement : trainings, events, emailings - Creation and animation of several trainings (startup case studies, management, marketing, etc.) ➡ Business development (2014-2015) - Prospection and negotiation startups partnerships >> Results : - Ranked #2 most popular company in Paris by Linkedin in 2016 (between Google & Amazon !) - Reduction of acquisition costs (-30% in 2017 vs. 2016) - Maximized conversion rate (+18 pts between sign-in and subscription finalized rates in 6 months), and up to 2.400 monthly sign-in.

Senior Associate Brand Manager @Laundry Europe

2013 - 2014

➡ Led the brands Bold and Dash (Fabric Care), across Europe, +300 millions € sales. - Led the restage of the brands to grow share and profit (new business model and branding) - Designed major product innovation and launch plans (positioning, pricing, packagings, cross-channel advertising campaign) - Coordinated European multi-functional team to achieve goals : finance, R&D, local marketing, supply (15 people) >> Results : Highest ever consumer appeal score in the category on the new brand positioning and packaging designed for the brands.

Associate Brand Manager @Ariel France

2012 - 2013

➡ Led the brand Ariel (Fabric Care) in France, +200 millions € sales, +10 millions € marketing budget. o Led the launch of P&G N°1 global innovation (Ariel 3in1 Pods) as pilot country for Europe. o Led the brands market analysis, local strategy and marketing plans to develop turnover. o Coordinated and motivated multifunctional team to achieve goals. o Management and coaching of several interns. >> Results: Awarded best FMCG launch ever (since Coke zero) with Ariel 3in1 Pods : 30 millions € sales generated in 6 months (source Nielsen)

Associate Brand Manager @Lacoste, Rochas & Escada France

2010 - 2012

➡ Led the brands Lacoste, Rochas, Escada (Fine Fragrances), for France, +26 millions € sales. o Led the restage of Lacoste and Rochas to turnaround their brand image and develop turnover (definition of new business models and design of local marketing plans) o Led the successful launch of 3 new fragrances across the 3 brands. o Management of several interns and multi-functional teams. >> Results: Awarded #1 sales growth index on all 3 brands across Western Europe, Lacoste fastest growing brand on the French fragrance male market in 2011: +28% value sales and #10 best ever male fragrance launch in France (despite minimal launch budget support).

Assistant Product manager @Pampers France

2009 - 2009

➡ Led the development of the Pampers & UNICEF 2009 campaign (from focus groups, partnership management, strategic recommendations and creatives' development) >> Results : Pampers sales grew by +3% in Q4 2009 vs. 2008 with the Pampers Unicef campaign.

Assistant Product manager @Sassoon Global

2008 - 2009

Sassoon is a hair care brand, distributed in +13 countries. ➡ Responsible for the creation of the global digital strategy across plateforms ➡ Led the development of a global commercial initiative >> Results : Global digital strategy designed for Sassoon brand reapplied to all P&G professional hair care brands

Head of business development

2006 - 2008

Student association organizing the biggest European student event (1.6M€ budget) o Led prospection and negotiation of financial partnerships o Designed customized plans to match companies' needs o Training and management of 5 people >> Results : +100.000€ budget obtained in 2007 vs. 2006

Marketing Manager

2007 - 2007

Doll Kiteboarding is a young startup designing, producing and selling premium kitesurfing boards. Helped designing the company's marketing strategy in terms of products, pricing and distribution.