John Bonten

Founder

2018

Premium consultancy and advisory services for subscription and direct-to-consumer businesses. Range of services include business growth, marketing, market strategy, commercial strategy, operations and interim-management. Long-term clients and engagements include renowed companies such as Calm, Tinder, AMBOSS, PhotoRoom, Sounder, Framer, Homerun, Deloitte among others.

Co-Founder

2021

Katia Yakovleva, John Bonten and Axel Bard Bringéus met in the early years at Spotify. We earned our wings in the tumultuous and formative years of chaotic hyper growth. Over the years we have advised and invested in over 20+ companies across Europe and the US. Three are stronger than one - that’s why we have decided to join forces and invest our capital, knowlegde and experience as the SpotiAngels collective. Selected private and SpotiAngels investments include: Calm, SF (2018) LinkMyRide, London (2024) Chroma, Stockholm (2022) PhotoRoom, Paris (2020) Dishpatch, London (2020) > Acquired by Waitrose & Partners in 2024 Passionfroot, Berlin (2021) Petli, Stockholm (2021) Snafu records, Stockholm (2019) Outdoor Voices, Austin (2018) Sorare, Paris (2021) LTSE, SF (2019) Headspin, SF (2019) Atoms, NY (2018) Akash Systems, SF (2018) Alter, NY (2017) > Acquired by Google in 2022

Internationalization

2019

International Growth & Expansion

2011 - 2018

Founding member of a small cross-functional expansion and growth team at Spotify that is tasked to launch the world and increase adoption. Strong contributor in defining the roadmap and playbook to launch markets fast while being efficient and scalable. Launching and growing the best music streaming service around the world. ~300 to 4,000+ employees, 6+ to 65+ countries, 5+ to 140+ mil MAU, 2+ to 70+ mil subscribers Multi-disciplinary roles: - Director, International Growth / New Markets - Global Lead, Market Strategy & Operations - Global Lead, Global Business Operations

Business Development

2007 - 2011

Spearheading global business development initiatives with a strong emphasis on securing strategic media partnerships. This involves pinpointing opportunities, conducting evaluations, and skillfully negotiating deals. Notable accomplishments include establishing partnerships with 30+ partners, entering 10+ new markets, cultivating a user base growth of 10M+ and ultimately surpassing a 7-figure € ARR. Managed a geographically dispersed team of 8 FTEs. ~100 to 1,000+ employees

International Marketing

2006 - 2007

Supporting the international marketing team in launching and breaking new artists in Germany including Amy Winehouse, Feist, Kaiser Chiefs, Razorlight, James Morrison among others