Jon Soberg

CEO and Managing Partner

2018

MS&AD Ventures is an early stage venture fund focusing on companies that can help us understand, prevent, quantify and mitigate risks. We look broadly at technology companies in InsurTech, AI, IOT, Big Data and Cybersecurity. MS&AD Insurance Group is a leading global insurance and financial services business with operations in 47 countries. We have substantial resources that we can contribute to help our partners to scale internationally. Our mission is to contribute to the development of a vibrant society and help secure a sound future for the world. Insurance is about safety and peace of mind, and we are helping to reimagine it.

Senior Fellow

2019

The Wharton Customer Analytics Initiative focuses on the development and application of customer analytics models to help companies leverage data to you make business decisions and to optimize customer experience and monetization.

Lecturer

2009

Marketing Department, specializing in market entry and growth strategies

Advisor

2016

Jon is an advisor to 8VC, focusing on enterprise software and Fintech.

Advisor

2011

Co-Founder & Partner

2017 - 2018

Angel fund (~$1M) with Andrew Trader, focused on early stage startups who are changing the world in a positive way. We were fortunate to back great founders at: Atrium (reinventing legal solutions), Full Harvest (helping solve food waste), Element (tech-based insurance platform), Finiata (lending to help independent workers), Mercury (Banking), Synapse (AI-based security solutions) and Tpaga (digital banking in LatAm).

Chief Operating Officer

2016 - 2017

(Formerly ParkJockey). Scaled technology product and operations, including strategic partnerships. Company grew more than 5X during my tenure and scaled revenue dramatically.

Managing Partner

2014 - 2016

Early Stage venture fund focused on early stage investing in great founders. Led investments in: Honest Dollar (low cost retirement plans for SMBs - sold to Goldman Sachs) Super Home (complete home warranty and insurance solution) ParkJockey Global (reimagining the use of parking in cities) Sixup PBC (lending for "future prime" students - high achievers who have limited access to capital)

Managing Director

2010 - 2014

Jon was promoted to Managing Director within 18 months of joining Blumberg Capital. As a very active investor globally, Jon led or co-led the majority of Blumberg's investments since joining the firm in 2010, including investments in Israel, Malta, India, Germany, Netherlands, Canada and the US. Jon defined the "lead the seed" strategy, taking lead positions in early rounds as well as the focus on financial technology, leveraging his 10 years of operational experience in financial services. Some notable investments where Jon played a lead role include Addepar, Kreditech, Credorax, FeeX, Fundbox, Paymill, Coverhound, Cyvera, Trulioo and Zanbato. Jon also worked closely with Hootsuite on pricing strategies and with Nutanix on international expansion, as well as with many portfolio companies on various strategic and operational initiatives. During his tenure, Jon held board seats with 21 companies and observer seats for another 13 companies, including 18 board seats concurrently from 2013-14.

Entrepreneur / Advisor

2005 - 2010

CEO, COO, CFO, Advisor to startups in multiple industries, including STEM (NYSE) Homefacts (realty information service) acquired by RealtyTrac WeThinkGlobal (healthcare marketing solutions) StageIt (acquired 2018)

VP IT / Operations

2002 - 2005

Ditech and GMAC Mortgage Direct did approximately $70 billion in loans annually, focusing mostly on prime mortgages, seconds and HELOCS. Jon acted as the Division CIO, responsible for technology and operations across all the direct lending brands. These businesses contributed approximately $500M annually in net profit to GM during Jon's tenure.