Justin Sayarath

Product Growth

2021

From KYC and identity verification to fraud-detection and KYB, we're building out the world's best-in-class identity infrastructure so that you can focus on building your products and growing your business. Know a founder or developer, who'd like to check out the Persona Startup Program? Let us know at startups@withpersona.com. - Product-led growth Product management Community Growth marketing

Angel Investor/Advisor

2020

Director of Product; Head of Consumer Product Management

2020 - 2021

At Ethos, we celebrate life and protect it. Ethos is a new kind of insurance company that puts people and families first. Backed by Sequoia Capital, Accel, GV, Softbank Vision Fund, Jay-Z, Will Smith, and Robert Downey Jr. Supporting an exceptional team of product managers across Product Growth, Core Experience, New Products, & Retention/Engagement and technical marketers on lifecycle/CRM teams. Pride @ Ethos ERG Co-Founder 🌈

Product Lead, Platform

2020 - 2021

Product Lead, Platform (CRM/Sales Platform, GTM/Business Systems, Identity & Policy Administration Platform, and Data Platform teams) -Charged with overseeing portfolio of data platform, internal tools, and business systems to support analytics, marketing, product, customer experience, sales, and finance teams -Migrated from mix of homegrown tooling and 3rd party tools to an enterprise-level Salesforce instance to support critical scalability risks -Developed data and reporting infrastructure and integrations for key partnerships saving thousands of hours per month of manual report generation for finance, business operations, and analytics stakeholders

Product Lead, Growth

2019 - 2020

Product Lead, Growth (Product Growth, Conversion, and Activation Product teams + Lifecycle Marketing team) -Managed four direct reports across product management, CRM, and content strategy -Direct-to-consumer life insurance product(s) and platform -Content & customer communications platform(s) -Growth, experimentation, and testing -Products and Features: Insurance quote service, Member portal, Assurity insurance product, Greenhouse insurance product, Legal & General insurance product, CRM/data, Internal tooling, Content management system, Partner integrations, Underwriting engine integration, Interview disclosure and rules engine integration, Revenue/accounting business systems, Onsite experience, Customer intent/risk qualification, Analytics platform

Senior Product Manager

2018 - 2019

Early member of the Ethos team working across product management, go-to-market strategy & product launches, communications & PR, brand strategy, growth marketing, content, retention, and lifecycle marketing -First product manager hire -Established infrastructure for scale including workflows for CRM/Sales/CX, flow abandonment campaigns and transactional emails, initial paid marketing channel tests across social/search/mail, content strategy and promotion flywheel, and managed our PR agency and communications program -Led a team of two designers and 12 engineers to launch two zero-to-one direct-to-consumer insurance products including integration with homegrown monolithic business systems, delightful user experiences that meet regulatory requirements for all 50 states, and complex policy administration workflows -Partnered with marketers, engineers, designers, and a brand creative agency to rebrand our digital experience from ad to purchase by building an SEO-optimized content management system to enable organic growth and infinite experimentation for landing experiences from paid campaigns, and designing & implementing a homegrown design system -Hired, managed, and mentored an associate product manager and product manager

Ecommerce Manager

2017 - 2018

It’s our mission to empower every person to improve their life through DNA. We believe in a world where everyone benefits from their biological information and is able to help all of humanity lead better lives. Backed by Kleiner Perkins, the Mayo Clinic, and Warburg Pincus. Product Management -Product manager: consumer team and commerce team -Products and features: Merchandising and product discovery, Landing experiences, Product description pages, User onboarding and lab education experience, Commerce and payments, Ecommerce platform migration to Shopify, Email service, Shopping cart, Health vertical and physician-ordered DNA testing experience, Mobile commerce and Apple pay, Gifting flows, Onsite personalization, Product catalog, Genetic research opt-in flows, Population health and genetic sequencing user flows, User consent and security Marketing -Demand planning and promotions -Integrated Seasonal campaigns and promotions/offers -Merchandising, product discoverability and landing pages -Growth, testing, and experimentation -Cart abandonment and retargeting -Site content and lead generation/nurture -Product marketing: Helix marketplace launch and positioning, Category and verticals positioning -Brand marketing: Crack your code campaign, Initial brand strategy, Launch events -Influencer marketing: Microinfluencer campaigns, Community -Media planning and buying: TV, radio, podcast, premium digital, paid social

Senior Analyst

2013 - 2017

For five decades we have partnered with intrepid founders to build iconic companies that made history. Today, Kleiner Perkins continues that legacy, investing in founders with bold ideas that span industries and continents, partnering with them from inception to IPO and beyond to maximize the potential of their ideas… and make history.