Los Angeles Metropolitan Area
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2019
2019
Chief Outsiders is a national strategic management consulting firm, providing growth and mid-sized companies with top-tier, proven marketing executives as fractional CMOs. Our CMOs have served on the leadership teams of more than 500 companies across 60+ industries. We provide CEOs and private equity firms with part-time market-focused senior executives who develop, drive and execute marketing strategy and revenue growth initiatives, with the flexibility and cost advantages of an on-demand project-driven engagement structure. Chief Outsiders has been recognized for the past nine years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US and has recently earned the No. 27 spot on Consulting Magazineβs annual list of the nationβs fastest growing consulting firms.
2009
Consultant and Advisor to various high-growth and middle-market companies across consumer technology, , health and wellness, education technology, and consumer product industries on brand strategy, growth marketing planning, performance marketing, organizational structure, and business development. Clients have included, but are not limited to Leapfrog, Milani Cosmetics, Street Smarts VR, True Religion Jeans, World Gym International, Draft Kings, RoC Skincare, DIFF Eyewear, Majesco, Smule, Chef'd, Merge VR, Darwin's Natural Pet Food, StatHero, Original Gamer Life, Legends of Learning, Sommsation, Built to Move, PEScience, IKIN XR, Three Bird Nest, TRIPP XR. * Founding Member, Private Directors Association (PDA), Los Angeles Chapter * Member and Partner, Glynn Capital's Glynn 100.
2020 - 2021
2020 - 2021
The iconic World Gym was founded in 1976 in 'Muscle Beach,' CA. The brand has expanded to 250 worldwide, helping millions of people achieve their fitness goals. My role as the ππ‘π’ππ πππ«π€πππ’π§π ππππ’πππ« at World Gym was to act as a key member of the leadership team with the organization and modernization of their gym membership marketing programs, franchise development, and their subscription content and eCommerce activations.
2017 - 2018
2017 - 2018
β’ Instituted company strategic and roadmap planning processes, and LTV business model. β’ Transformed early-stage marketing team to best-in-class, effectively balancing brand and performance marketing priorities, and improving CPA by 30%+. β’ Shaped company culture by bringing in several key executives including CCO, CFO, Head of Digital Marketing, and Head of Education Marketing. β’ Key leader in Series B funding investor outreach and pitch.
2012 - 2015
2012 - 2015
β’ Managed 35+ person team running the daily operations of Gifts.com across all platforms while re-imagining the business for the future. β’ Implemented strategy to reinvent business into a consumer-driven, e-commerce experience around shareable content, interactive gifting tools and smart search technology for long-term growth and profitability. β’ Built a best-in-class team, and grew revenue by 40%+ in 2014, the first growth year since 2011. Tripled revenue and reached profitability in 2015.
2011 - 2012
2011 - 2012
β’ Led Product, Marketing, Development, Data Analytics, Design and Community Teams across web, mobile web and native apps for Citysearch. β’ Managed launch of a new customer experience, with cloud-based platform, proprietary search engine, bi-modal recommendation engine and scorecard, new UI, better map functionality, local expert "Citysearch Scout" content model, and new branding. β’ Released new mobile experience and interstitial mobile ads and landing pages, resulting in +68% Unique Visitor growth year over year, and a 4.5-star rating in the App Store.
2010 - 2011
2010 - 2011
β’ Ran Marketing and Product for a 3D virtual world ahead of its time, Second Life, leading a team across user experience, virtual economy and revenue streams, direct-to-consumer marketing, social media, community management, corporate marketing and public relations. β’ Launched product enhancements to improve usability and bring relevance forward to better attract and retain users. Developed new experiences for alternate platforms. β’ Optimized revenue-generating opportunities, including land services and fees, subscriptions and virtual goods marketplace. β’ Oversaw customer acquisition and retention, including social media integration, SEM, SEO, display, affiliates, community management, partnerships and CRM. Applied rigorous analytics to optimize acquisition, conversion, and retention.
2004 - 2009
2004 - 2009
β’ Ran Guitar Hero franchise in long-term planning, forecasting, P&L management, music licensing, hardware inventory management, game development, downloadable content and marketing, growing the business from $1.5B to $1.9B in one year. β’ Managed DreamWorks Animation $500MM+ videogame portfolio, global partnerships, strategies, product slates and financials. β’ Implemented new company-wide process for aligning marketing and studio organizations around game concepts and corresponding features. β’ Developed long-term Call of Duty product roadmap, expanding beyond WWII and developing downloadable content, making the franchise the biggest one for Activision by the end of CY07.
2003 - 2004
2003 - 2004
β’ Initiated and led a brand and product strategy project for interactive education category, and analyzed consumer technology trends along with key trends in core children target groups to define emerging areas of opportunity for edutainment and productivity content. β’ Managed relationships with partners (Fisher-Price, LeapFrog, Warner Brothers and Nickelodeon). β’ Developed and implemented processes for brand strategies, quarterly business reviews, demand forecasting, package and collateral development, retail fund management, and product development. β’ Led SKU rationalization project to reduce the number of SKUs from 8,000 to less than 500.
2000 - 2003
2000 - 2003
β’ Put in charge of company-critical initiatives for online / offline hybrid products. β’ Ran EA SPORTS Nation, developing features, tournaments, and marketing strategies. Achieved 25% registration to product sell-in ratio, 100% above Y1 expectations. β’ Led marketing for Massively Multiplayer Online (MMO) games including pricing, email, registration flows, street marketing, advertising, PR, promotions, websites, and metrics. β’ Developed Pogo subscription service, including concept, name, logo, target, positioning, pricing, prizing, user tour, and marketing plan. Achieved 1MM+ users and $400MM in Y1, surpassing goals by 100%+.