Kristy Tillman

Director Of Product Design, Studio XD (Pitch to Post and Creative Production & Promotion)

2022

In this expanded role, I am responsible for the entire Netflix enterprise design practice from pitch to play–Studio XD. We enable an innovative, technology-powered Studio for global planning, production, promotion, and delivery of content at scale. The Studio XD team is composed of two pillars: (1) Pitch to Post, which develops software to automate Netflix Studio's content productions from script to screen. We create products that improve the filmmaking process, creative outcomes, increase business efficiency, and make the process of creating with Netflix a competitive differentiator for talent and partners. (2) The Creative Production & Promotion team designs technology solutions that equip Netflix to entertain the world by launching and promoting great content at scale.

Director Of Product Design, Creative Production & Promotion

2022 - 2022

The Creative Production & Promotion organization is focused on designing enterprise scale solutions that enable Netflix to launch and promote stories around the world. The designers work alongside Engineering, Data Science, Product Management, and Product Consumer Insights to build technology that supports: Creation of media assets (trailers, artwork, social media posts, etc.) for promotional purposes on and off the service. Localization of our consumer experiences around the globe including subtitling and dubbing of Netflix content. Title set up, metadata, and efficient delivery and validation of assets at scale in the Netflix consumer experience. Marketing campaign planning and publicity across paid, owned, and earned media channels.

Director, Visual Systems

2021 - 2021

Head of Global Experience Design

2018 - 2020

The first in this role, I am responsible for the translation of Slack's vision and culture into design strategy and human experiences across our global workplaces.

Head of Communication Design

2016 - 2018

Built and lead Slack's first multi-disciplinary creative studio of visual designers, interaction designers, illustrators, copywriters and design operations responsible for creating brand experiences through a variety of channels. Lead key company wide projects and initiatives such as domestic and international brand marketing campaigns, the redesign of Slack.com, and large scale events.

Design Director

2014 - 2016

As the first designer at Society of Grownups I built and lead a team of product and brand designers responsible for digital product development, financial curriculum development, brand collateral, and the in-person service experience.

Communication Designer

2011 - 2014

Telling human-centered stories and translating complex ideas through graphic design, brand identity, prototyping and other mediums to evolve understanding across a diverse portfolio of projects spanning many industries including healthcare, consumer goods, education, automotive, and new venture design. I normally do not respond to vague requests to discuss IDEO, especially with non alum.

Brand Designer

2010 - 2011

Designed a variety of in-store, packaging and special activation creative for PUMA and sister brand, Tretorn.

Graphic Design Apprentice

2009 - 2010

Highly selective one year post-graduate apprenticeship. Designed original artwork for footwear, apparel, accessories and packaging.