LP

Lily Petherick

Associate & Head of Data @ Flex Capital

London, England

VC
Growth Operator
Marketing Operator

Invests in

Locations:

  • Min Investment:

    $250,000.00

  • Max Investment:

    $10,000,000.00

  • Target Investment:

    $2,000,000.00

Skills

Marketing Automation
Critical Thinking
HubSpot
Research
Writing
Google Analytics
Microsoft PowerPoint
Data Presentation
Digital Strategy
Marketing Operations
HubSpot Marketing Hub
Strategy
Project Management
Website Building
Salesforce.com
Salesforce.com Administration
Microsoft Excel
Email Marketing
Marketing Analytics
Company Presentations

Education

Work Experience

Flex Capital

2022

  • Associate & Head of Data

    2022

Tessian

2019 - 2022

  • Marketing Operations Manager

    2021 - 2022

    Building the marketing team's infrastructure for agility, data-driven decisions, and the ability to scale. - Own the marketing technology roadmap - Marketing metric reporting for improved performance, planning and better budget allocation - Campaign building for webinars, events, nurture campaigns, website submissions

  • Marketing Operations Executive

    2020 - 2022

    - Project manage Tessian’s new website launch - Automate and manage Marketing’s lead handover system to sales - Run bi-weekly sales training session to share insights and improve both teams performance

  • Marketing Associate

    2019 - 2020

    - Built the team's first inbound lead system - Managed the company chat bot - Improved websites SEO through improved rendering and SEO strategy

Tessian

2018 - 2018

  • Commercial Strategy Intern

    2018 - 2018

Borel & Woodhouse

2017 - 2017

  • Strategy Consultant Intern

    2017 - 2017

Cultural Geography MOOC and Follow-the-Things

2017 - 2017

  • Mentor & Researcher

    2017 - 2017

Tsinghua University

2014 - 2014

  • Undergraduate Teaching Assistant

    2014 - 2014