Mana Aynechi

Business Mentor

2023

F7 Ventures Founding Partner & Operator Council Member

2018

F7 is comprised of seven senior female operators who met at Facebook. With expertise in product, engineering, sales, marketing, partnerships, HR, and operations, we invest in and help bold founders grow and scale at their earliest stages.

Private Investor

2021

Private Investor

2021

Instagram Product Lead

2022 - 2023

Set-up and leading the Instagram Retail/e-commerce) Ads Product teams. Meta Inc. consolidated Instagram team back to US as part of 2023 business rationalizations.

Product Lead, Facebook Live Video & Audio

2020 - 2022

Leading FB Live Video and Audio product teams across creation, consumption and platform.

Product Lead (Facebook Creator Monetization)

2019 - 2020

PM Lead for In-Stream Video Monetization and Platform Monetization enabling creators, publishers, gamers to build sustainable communities by monetizing the content they create for their fans and audiences.

Head of Strategy, Planning & Operations (SP&O) for Media Partnerships

2016 - 2019

Built the SP&O function from scratch for Media Partnerships at Facebook & Instagram. The stakeholder's scope spans strategic relationship management with the top media companies and creators in the world, content acquisition and programs execution. The team spans the globe and covers all verticals (sports, entertainment and news) and segments. Our mission as the SP&O function is to help our business leaders run their businesses better. We are the "COO" function to our go-to-market leaders. Examples of Work: - Operational Planning & Establishing Rhythm of Business Workflows - Strategic Planning: i.e. Goaling, Tiering, Org design & Resource Planning - Reporting & Insights: KPI reporting & Performance Analysis

COO

2015 - 2016

Plumzi, is a Palo Alto-based start-up funded by Silicon Valley VCs, along with strategic investors like The Walt Disney Company, Turner Broadcasting, Fuji TV, KDDI, and prominent angels, Eric Kessler (former HBO president), and Stu Snyder (former Cartoon Network president). The world’s leading animation studios rely on Plumzi’s technology platform to not only adapt and monetize their animated series as appisodes, but also to expand their new show narratives beyond linear TV with a native appisode component. Appisodes are a new form of entertainment on tablets, smartphones ­ and soon also on smart-TVs and Virtual Reality platforms ­ enabling viewers to interact with characters and help drive the story via touch, voice, tilt, and more. Plumzi is a winner of Disney's 2012 Innovation Challenge, a 2013 graduate of Media Camp, the accelerator program by Turner Broadcasting and Warner Bros, and works with the world's leading animation studios including Warner Bros., Nickelodeon, DreamWorks, Cartoon Network, Saban Brands, American Greetings, and more. Areas of Responsibility: - Business Development/Partnerships - GTM/Sales/Marketing - FP&A - Analytics (Product and Marketing) - HR, Operations, Facilities and Legal

VP of Business

2014 - 2015

Areas of Responsibility: - Business Development/Partnerships - GTM/Sales/Marketing - FP&A - Analytics (Product and Marketing) - HR, Operations, Facilities and Legal

Entrepreneur-in-Residence

2013 - 2014

Responsibilities includes: - Day-to-day operations of fund - Investor reporting and relations - Sourced investments, met with entrepreneurs and performed analysis of business models - Due diligence - Provided operational support to portfolio companies as our value add - Invested in 12 portfolio companies (Plumzi, Fuze Network, Insikt, OnDeck, InStore to name a few)

Head of Strategic Planning & Analysis

2011 - 2013

- Founded the SP&A function for Square - Implemented long-range planning - Forecasting - Created standardized metrics reporting/dashboards - Board prep, fund raising and investor relations - Designed and implemented annual budgeting process and rolling forecast processes for company - Developed business analysis for retention, LTV of users & cohorts - International Expansion Operations