MF

Mariana Foresti

Managing Partner at Honey Island

Curitiba, Paraná

Invests in

Stages:

Locations:

  • Min Investment:

    $100,000.00
  • Max Investment:

    $5,000,000.00
  • Target Investment:

    $2,500,000.00

Skills

Business Strategy
Market Analysis
Marketing Management
E-commerce
Microsoft Office
Business Analysis
Marketing Research
Business Intelligence
Google Analytics
Entrepreneurship
Project Management
Forecasting
Pricing Strategy
Excel
Access
Demand Planning
SQL
Marketing Analytics
Microsoft Excel
CRM

Education

Work Experience

  • Managing Partner

    2018

    Managing partner at Honey Island Capital. Responsible for structuring investment vehicles, selecting and closing investments and managing the VC portfolio.

2017 - 2018

  • Regional Operations Manager

    2018 - 2018

    - Management of Endeavor's regional operations (7 hubs outside São Paulo). - Strategic planning, budgeting and monitoring of KPIs. - Alignment with different departments. - Team training and development. - Construction and validation of the community model.

  • Regional Manager - Santa Catarina

    2017 - 2017

    - Building relationship with strategic players in the local entrepreneurship ecosystem. - Search and Selection of high growth entrepreneurs. - Support Services for High Growth Entrepreneurs in Santa Catarina. - Management of the acceleration program. - Management and engagement of the mentor network. - Hiring, onboarding and team development.

2014 - 2016

  • Regional Manager - Paraná

    2015 - 2016

    - Building relationship with strategic players in the local entrepreneurship ecosystem. - Search and Selection of high growth entrepreneurs. - Support Services for High Growth Entrepreneurs in the state of Paraná. - Management of the acceleration program. - Management and engagement of the mentor network. - Hiring, onboarding and team development.

  • Entrepreneur Services

    2014 - 2015

    - Search and Selection of high growth entrepreneurs. - Support Services for Endeavor Entrepreneurs in the state of Paraná. - Engagement of the local mentor network.

2012 - 2013

  • Business Analyst

    2012 - 2013

    - Identified critical reporting needs, information sources and key metrics used by various functional groups to measure performance and elaborated repeatable reports to access relevant business trends. - Streamlined a company‐wide product forecasting process with an aim to increase efficiency, accuracy and accelerate inventory turns. - Ran trend analysis of overall product line regarding product life‐cycle, revenue contribution by sku/styles across all sales channels. - Elaborated Recency, Frequency and Monetary analysis, web analytics reports (Google Analytics) and Next Product to Buy recommendation for the online sales channel. - Managed the integration of a Retail Metrics package for store performance tracking using a cloud based BI platform. - Supported the development and deployment of a product management database in Access with a Microsoft SQL server back end.

  • Market Analyst

    2011 - 2011

    - Analyzed overall market trends on laptop and desktop sales for the online channel. - Collected, evaluated and documented forecast inputs from cross functional partners, including Sales, Marketing and Operations. - Reported weekly sales volume and inventory levels along with qualitative analysis concerning price, promotion and competitor movements. - Forecasted online key accounts sales volume and share of market for the entire product line based on historical performance, maket trends and promotional planning. - Communicated assumptions and impact on demand forecast volumes and drove consensus on final demand forecast with cross-functional teams.

2010 - 2010

  • Manager

    2010 - 2010

    - Recruited, trained and managed the sales team. - Guaranteed high levels of economic figures such as revenue, margins, inventory turns and profitability. Audited merchandizing, POS materials and product exposure in order to meet global company standards. - Forecasted sales, set goals and tracked product performance. Ensured visibility and availability of top sellers to maximize revenue. - Ran the operations of a 32,300 square feet store (30 employees) on alternate days.

2008 - 2009

  • Estagiária de Marketing

    2008 - 2009

    Provided monthly assessment of Tang brand performance concerning sales, growth, SOM, price, distribution, competition and financial KPIs. Controlled invoice payments and supported budget management. Got involved in several projects throughout the year such as: - Tang promotion execution by agency contact, internal control process and results reporting. - Package development for Tang baseline quality improvement and Tang free trial through agency quotation, packaging artwork adjustments, suppliers contact, internal approvals and providing other departments’ information required for launching.

2008 - 2008

  • Account Manager

    2008 - 2008

    Identified opportunities for members and elaborated best offers. Promoted trade-shows and networking events among American Chamber of Commerce members. Organized and promoted workshops and lectures for specific industry segments.

2006 - 2008

  • Consultant

    2006 - 2008