Mark Abramovitz

Senior Vice President, Product and Solutions Marketing

2022

VP, Product Marketing, Platform & Creator Workflows

2021 - 2022

SVP Product Marketing, Service Cloud

2020 - 2021

Vice President Product Marketing, Service Cloud

2016 - 2020

Vice President Global Marketing

2014 - 2016

- Responsible for all aspects of marketing for SiteMinder and Little Hotelier. Global campaigns, online marketing, marketing operations, content marketing, communications, public relations and events. - Transformed the marketing organization to being demand generation and content marketing centric. - Selected and implemented Marketo to drive marketing effectiveness, sales collaboration and transparency. - Managed a global team of 12 marketers with offices in Sydney, Bangkok, London and Dallas.

Senior Director Online Marketing, APAC

2013 - 2014

Leading the online marketing team in APAC. Responsible for: - Inbound marketing: SEM, SEO, display, paid/organic social - Content marketing - 6 regional websites (3 english / 3 non-english) - nurture programs - marketing analytics and operations

Senior Director, Enterprise Strategy, APAC

2010 - 2013

- Engaging with CIOs and CMOs to drive enterprise to adoption of social, mobile and cloud computing technologies - Working with CIOs around the globe to leverage cloud computing to drive real business value and IT transformation - Developed first AsiaPac wide executive program with significant revenue impact - Empower our world-wide sales organization to sell enterprise-wide deals by creating a compelling enterprise vision, tailoring the Social Enterprise message for CIO/CMO relevance, sharing my cloud expertise and CxO relationships.

Senior Director of Product Management, Sales Cloud

2008 - 2010

- Managed and hired a team of product managers building services for salesforce.com’s flagship product, Sales Cloud, generating over $1B in yearly revenue including opportunity management, sales rep productivity, calendar and email integration and synchronization. - Major accomplishment was re-architecting the way salesforce.com integrates with email and calendar systems like Microsoft Outlook and Google Gmail so that synchronization is simple, sales reps can log email with one click and all administration is done in the cloud. - Delivered an entirely new way for sales people to schedule meetings. Cloud Scheduler is an intelligent process that makes it easy to plan a sales meeting, collaborate on meeting times and agendas and suggest alternative times.

Director of Product Management, Financial Services

2006 - 2008

- Responsible for the launch and product strategy of the Financial Services vertical for salesforce.com. - Designed and launched salesforce Wealth Management Edition, the first and most significant vertical product offering from salesforce.com. - Instrumental in the success of salesforce.com's two largest customers, Merrill Lynch (25,000 subscribers) and Citi (30,000 subscribers). This included pre-sales support, product roadmap definition and guidance for implementation strategy. - Successfully hired and managed a team of product managers to execute on the product strategy for financial services and analytics.

Sr. Product Manager

2005 - 2006

Sr. Product Manager

2004 - 2005

- Lead product roadmap, requirements gathering, product definition processes and launch activities for Grand Central’s On Demand Portal and Simple Database Service.

Staff Product Manager, Portal and Collaboration Solutions

1999 - 2004

VP of Operations

1996 - 1999