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2023
2023
Growth Debt for Software Companies
2022 - 2023
2022 - 2023
Responsible for extending and further developing the online demand generation systems and successful sales funnels I developed for TIMIA Capital to its new parent company Montfort (see details below) • Led the creation of the Montfort brand, including positioning, voice and tone, visuals, etc • Designed, implemented and facilitated Montfort's brand strategy resulting in Michael Walkinshaw winning Executive of the Year by the Canadian Lender's Association.
2018 - 2023
2021 - 2023
• Developed online demand generation systems and successful sales funnels increasing originated loan facilities from $20M to over $250M and an average Return on Ad Spend (ROAS) of 8x • Designed and developed the front end of our SaaS Assessment Tool that integrates into Salesforce • Managed a team of employees and service providers responsible for the development of our proprietary SaaS Score Assessment Tool • Managed a budget of $1.3m • Created a sales methodology to quickly identify and accelerate high-quality prospects through to revenue which improved efficiencies by over 161% • Re-positioned go-to-market strategy and product offering, improving the close rate from 4.5% to 11%. • Designed, implemented, and delegated numerous playbooks that turned loan origination from human-intensive to a simple replicable machine.
2018 - 2021
• 7th employee • Facilitated the systemization of a credit-scoring automation process • Hired and grew a team of 7 including Sales, Marketing, Product, Content and Salesforce developers using the Top Grading methodologies. • Developed an online demand generation system resulting in an increase in loan facilities of 25x • Responsible for Inbound business generation accounting for over 70% of TIMIA's revenue TIMIA Capital offers flexible debt solutions to capital-efficient B2B SaaS companies generating $2 to $20 million in annual recurring revenue. Our non-dilutive financing solutions complement or replace an equity round and provide access to a large amount of capital to help companies accelerate growth while retaining ownership and control of their business. For more information visit timiacapital.com.
2016 - 2018
2016 - 2018
• 24th employee • 50k MRR to 600k MRR in 2 years • Led the performance marketing team in charge of $2m budget • In charge of the Special Projects team where all new growth initiatives started
2015 - 2016
2015 - 2016
Working directly with the business owner, I facilitated Ryan Leech's career transition from professional mountain biker, to online course creator. • From 0 online revenue to 30k MRR and ~500k annual revenue in about one year • Generated over 1000+ paid active monthly users in 4 months from launch • Increased YoY revenue by 300+% • FB page likes from 4,000 to 20,000. • Email marketing list from 2,500 to 18,000. • Created, implemented and managed marketing campaigns that have an ROI of 455%.
2014 - 2015
2014 - 2015
Took over the company with $24k MRR and grew it to $174k MRR in 9 months. The business was sold to Scaleworks doing north of $200k MRR ~16 months from purchase. Lead all go-to-market strategies and initiatives. Reported directly to Jonathan Siegel, owner and investor. LEADER: Implemented and managed the full scale sales and marketing methodology. Facilitated and developed a new business plan across all departments. Created a business dashboard that investors relied upon daily. CUSTOMER ACQUISITION: Led our inbound and paid marketing efforts. Managed retargeting, PPC, display, and social media advertising. Negotiated ad buys with small and large networks. CONTENT: Conceptualized, wrote, managed, and delivered a new Filepicker website. Wrote or managed 2 posts per week on the blog. Wrote and sent monthly newsletters. GROWTH: Continuous optimization of organic and paid marketing channels, including SEO, landing pages, nurture emails and more. Built full funnel analytics and reported on them weekly. SALES: Built sales decks from scratch for enterprise deals. EVENTS: Plan, facilitate and attend various industry events, conferences and meetups, including Box Dev, NAB, API World, and more. OTHER: Organized, filmed, and produced a short video testimonial for Amazon Cloud Drive that was featured on their launch day. RESULTS: Revenue grew by 500% in one year. Created and optimized onboarding process that increased signup to install by 75%. Created ad campaigns that had 14%+ CTR. Relocated to Las Vegas for 16 months, and San Antonio, Texas for 2 months.
2014 - 2015
2014 - 2015
Cloud App - getcloudapp.com - Increased user base by 1 million in three months. - Oversaw 3.0 launch with PR being the key driver. FollowUp - followup.cc - Attended and spoke at various events. - Hosted various webinars often featuring guests such as Steli Efti from Close.io Copper - (Panda, PointDNS, StatusHub, StillAlive) - Rebuilt two key sites including brand positioning and onboarding processes. - Closed Mozilla on their status site.
2011 - 2014
2011 - 2014
- Account manager for a local client. - Leading a team to conceptualize and implement the online strategy for B2B clients. - Business development including client prospecting and pitching.
2013 - 2014
2013 - 2014
- Assisted direction and development of lifestyle brand website. Implemented responsive framework. - Social media management for a lifestyle brand. - Email marketing for B2B and B2C - SEO: stopped a significant steady decline and boosted organic search traffic by 125%. - Ran two different lifestyle contest that brought in over 10,000, and 15,000 entries respectively.
2010 - 2012
2010 - 2012
- In charge of marketing site including redesign, development, and SEO. Increased traffic by 400%. - Worked closely with VP Marketing to conceive, test, and implement new initiatives and strategies including conversion rate optimization, PPC, content, and social. Increased sales by 250%. Increased trials by 420%. - Designed and implemented new customer support systems including website, phone, live chat, and social media. Managed support team and increased customer satisfaction to 95% or higher. - Redesigned and implemented new UI for existing web app.