MN

Martin Nisenholtz

Boston University, Professor of the Practice of Digital Communication

New York, New York

Invests in

Stages:

  • Min Investment:

    $250,000.00
  • Max Investment:

    $10,000,000.00
  • Target Investment:

    $5,000,000.00

Skills

Public Speaking
Strategic Planning
Digital Media
Digital Marketing
Digital Strategy
E-commerce
Content Strategy
Online Advertising
Strategy
Leadership
Management
Marketing
Social Media
Social Networking
Business Transformation
New Media
Strategic Partnerships
Social Media Marketing

Education

  • Master's Degree

    University of Pennsylvania - The Annenberg School

    (1977 - 1979)

  • Bachelor's Degree

    (1973 - 1977)

Work Experience

Professor of the Practice of Digital Communication

2015

  • Boston University

    2015

  • Venture Partner

    2014

  • Adjunct Professor

    2012 - 2014

  • Fellow

    2013 - 2013

    Co-created "Riptide: An Oral History of the Epic Collision between Journalism and Digital Technology, from 1980 to the Present"

  • Senior Vice President, Digital Operations

    2005 - 2012

    Responsible for the strategy, operations and management of all digital properties at The New York Times Company, including nytimes.com, boston.com, about.com, research and development and digital ventures. Served as a member of The Times Company Executive Committee.

  • Chief Executive Officer, New York Times Digital

    1999 - 2005

    My responsibilities included the separation and management of all Times digital properties in a separate operating unit reporting directly to the Times Company CEO.

1995 - 1999

  • President, New York Times Electronic Media

    1995 - 1999

    Founding leader at The New York Times on the Web, responsible for starting and building the team that became New York Times Digital, and growing the operation from zero revenues to over $200 million.

Ameritech Corporation

1994 - 1995

  • Director of Content Strategy

    1994 - 1995

    Responsible for the development of content strategy as this "baby Bell" entered the cable and Internet industries.

1983 - 1994

  • Founder and President, The Interactive Marketing Group

    1983 - 1994

    Founder and President of the first digital advertising company inside of a major agency. Grew the company from zero revenues and no employees to $15 million and 140 employees. Clients included AT&T, American Express, Kraft, Campbell, the Equitable and many others.Created early examples of e-commerce, point-of-purchase technology, salesforce automation systems, sponsored digital entertainment, interactive media and video-on-demand.

  • Assistant Professor and Research Scientist

    1979 - 1983

    Founding faculty at NYU's Interactive Telecommunications Program (ITP) and member of the research staff at the Alternate Media Center, working on pioneering applications of early digital technology, including computer graphics, teletext, distance healthcare and learning.