Mary Zoumas

Founder & CEO

2023

Revel Labs is a go-to-market advisory boutique that focuses on early stage, emerging tech companies. Skills: Start-Up Advisor | Revenue & Profit Growth | Product Market Fit | Sales & Marketing Strategy | Customer Segmentation | Product Positioning | Partnerships | Commercial & Analytics

Expert

2023

Provide strategic advice to founders and operators within the Primary portfolio and broader network. Primary VC is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy, Electric, Latch, K Health, Stellar Health, Slice, and many more.

Chief Revenue Officer

2022 - 2023

Kard is a rewards-as-a-service platform powering the next generation of loyalty by offering modern issuers an API to create unique and customizable rewards experiences for their customers.

Investor & LP

2022 - 2023

Emmeline Ventures is a female-founded early stage fund that invests in female founders in fintech, healthcare, femtech, and sustainability.

Head of Growth

2022 - 2022

Head of Sales

2021 - 2022

Imprint is building the future of payments, rewards, and loyalty.

Head of Global Business Development

2019 - 2021

Built and scaled the US & Global business, leading highly complex deals across 20+ markets.

Director, Co-Brand Product Management & Business Development

2016 - 2018

Drove double-digit growth as a product lead and P&L owner for some of the world’s leading Co-Brands, including Delta SkyMiles®, Starwood Preferred Guest®, Lowe’s Business Rewards, and American Airlines Business Extra®. Successfully negotiated multiple industry-leading American Express Co-Brand deals, including the Amazon Business Card.

Director, Membership Rewards Loyalty Program - Partnerships & Business Development

2014 - 2015

Managed the world’s premier loyalty program, American Express Membership Rewards, across 50+ Retail, Entertainment, and Dining Partners. Led business development initiatives to re-sign/sign 30+ marquee partners, such as Starbucks, Target, Ralph Lauren, Williams Sonoma, and The Home Depot. Launched innovative digital products across 50+ brands, owning end-to-end ideation, design, partner negotiation, execution, and go-to-market strategy.

Senior Manager, Membership Rewards Loyalty Program - Partnerships & Business Development

2012 - 2014

Managed the relationship for 15+ Membership Rewards (MR) Retail partners, representing 70% points for the MR gift card program and a $2M+ marketing budget. Negotiated 5+ contract renewals and signed new partners, including Crate & Barrel, Mark + Graham, and Williams Sonoma Home. Focused on digital innovation with the beta pilot launch of a new mobile-first product.

Senior Manager, Charge Card Innovation

2010 - 2012

Led the revitalization of the American Express’ signature Corporate Gold Card, focusing on a refreshed design target, enhanced value proposition, improved customer segmentation, and optimal benefit suite. Launched a product pilot to drive incremental non T&E spend in Middle-Market and led the go-to-market strategy for the marquee Corporate Centurion product.

Manager, Strategic Planning

2008 - 2010

Developed customer risk mitigation strategies that drove CPC, BIP, and Meetings growth for the top 150 largest global clients, identifying $5.5B incremental opportunity.

Business Consultant

2004 - 2006

Defined Capital Markets five-year strategic business plan with cross-functional team of Partners, Executive Group, Policy Committee, and Finance.

Corporate Legal Assistant

2002 - 2004

Supported deal negotiations in the Corporate Practice of this leading NYC-based law firm.