Matthew Holder

Head of Product (Autolist)
2020 - 2022
Head of Product & Design at Autolist - the Industry leading mobile automotive marketplace. - Spearheaded post-acquisition integration efforts - Drove 200% YoY growth in marketplace leads (core revenue driver) through development of innovative consumer product features and rapid AB testing infrastructure/process - Developed new long term product vision and strategic positioning for the Autolist brand - Led key technical SEO projects to improve search engine ranking and organic traffic acquisition - Doubled size of product and design team to fuel KPI growth and product innovation - Led technical web infrastructure migration

2018 - 2020

Head of Product (Acquired by CarGurus)
2018 - 2020
Head of Product Management & Design for the Automotive Industry's leading mobile shopping marketplace for new and used cars. - Built and grew product & design team from scratch - Defined, developed and drove monetization product strategy ("Premier Dealer") including product, sales, demand-gen and pricing strategies - Managed and led annual/quarterly corporate strategy and goal setting process - Led development of the industry's first in-product auto loan qualification system for car shoppers - Led quarterly hackathon, which produced many KPI driving product innovations - Developed AB testing strategy and led the development of in-house AB testing infrastructure - Concepted and led development of industry first VoIP technology immediately connecting marketplace buyers and sellers over the phone to drive higher marketplace transactions - Implemented VoIP call tracking infrastructure to increase attribution for phone based marketplace transactions - Concepted and led development of new search results sorting algorithm to increase marketplace transaction, increase sales attribution with sellers, and improve shopper user experience, which led to a decrease in duplicate leads sent to sellers and an increase to measured lead quality - Helped navigate company to and through acquisition by CarGurus (2020)

2015 - 2018

Director of Industry Products
2015 - 2018
Leading product strategy and development of the $300M+ design & renovation professional platform on Houzz for both US & 5+ International markets. Core focus areas include: - Ads & Monetization Product Development - Design & Renovation Professional User Growth & Engagement - Sales Demand Generation - Sales Enablement - Lead Generation & Funnel Optimization - Product Pricing and Packaging Strategy - Competitive Research - User Experience Testing

2015 - 2015

Director of Product
2015 - 2015
Building products that redefine the real estate industry. Led the integration of the core ads experiences (combined $400m+ business at the time) between Zillow and Trulia post acquisition. Led the development of the Trulia for Agents app, which was rebranded as the Premier Agent app.

2011 - 2015

Director of Product
2011 - 2015
Entrepreneurial, creative and innovative Product Manager for agent and broker products focusing on engagement, user growth, and monetization. - Named "Real Estate Hacker" by Inman News (2015) http://www.inman.com/2015/02/10/matt-holder-the-most-critical-thing-id-fix-today-is-unlocking-listing-data/ - Championed & launched the first real estate mobile app dedicated to agent productivity and marketing. Led to a drastic increase in mobile engagement and UGC. Featured in Forbes and InmanNews. - Led the ideation and execution of Trulia's innovative Social Search & Recommendation products allowing consumers to find agents recommended by their friends. Featured in TechCrunch. - Planned & executed critical improvements to a core listing management system to improve usability and overall user satisfaction decreasing customer service call volume and engineering maintenance efforts. - Conceptualized and led optimizations in Self Serve billing pages leading to a 25% increase in conversion - Led a design overhaul of user profiles leading to richer, more engaging profiles and an increase in key agent data

2010 - 2011

Founder
2010 - 2011
Agentleaf compiled home sale data and objectively ranked local real estate agents catered to the home buyer or seller's needs. We allowed consumers to tilt the odds in their favor by finding the top performing agents in their area and saving 15% off the commission in the process. Agentleaf made money by co-representing each consumer with the agent of their choosing, thus allowing Agentleaf to participate in a piece of the commission the agent earned. A porting of every commission earned by Agentleaf went right back into the pockets of the consumer, making it a winning situation for everyone. Agentleaf started after several years of being immersed in the real estate industry, learning the inner workings of an antiquated industry ready for some new, refreshing ways to do business. Seeing a need in helping consumers determine the best agent for their needs, I collected the sales data, developed an algorithm and built a website to help turn in accessible data into an easy to use tool to help consumers research and choose the best agent for them.

2010 - 2011

Founder & Broker
2010 - 2011
@listings is a progressive, online real estate brokerage dedicated to offering impeccable service at a fair price to home buyers and sellers. Our clients saved, on average, 50% off regular commissions when they bought or sold a home with one of our agents. Summary: Formulated the business model and concept. Responsible for establishing and overseeing the business including all licenses to operate, incorporation, transaction management, and team building. Designed all marketing materials including brochures, flyers, pamphlets, signage, logo, and company name. Responsible for website & CRM design and construction. Managed two salespersons in the sale of $5+ million in homes in first year of operation.

2007 - 2010

Founder @ Loop Golf