Sectors:
Locations:
Min Investment:
Max Investment:
Target Investment:
2022
2022
Product building. Developing my skills in everything from product conception to user research, prototyping and full development and GTM. Learning + Growth. 👩🍳👨🍳 Cook King (2024) Trying new interfaces to create value from LLM tech, beyond chat. 🏠🫴 HouseHeld (2023) Conceived, prototyped, built and launched HouseHeld. Dozens of interviews, quantitative research, tools from Figma to Bubble (and a lot of ChatGPT help...) Explored estate agents as GTM, spoke with the nation's largest and PMF in local social groups. Paused to focus on Beyond Work. ☀️📊 Solar app (2023) Reconceptualised my solar app spatially with indie dev -- sun at the top, grid at the bottom, battery + home on left/right.
2023 - 2024
2023 - 2024
🧠 Malte Højmark-Bertelsen, Cofounder: "As a founder, working with Max is like having a second mind — he helps pull your thoughts into concrete actions, strategy and writing. While our Build team is heads down executing, Max is exploring actual customer needs, potential risks, and uniting knowledge to achieve better outcomes. His immense curiosity keeps him on the edge of technology, and stimulates more across the team. Max has an incredible spirit that’s awesome to work with." --- First in after the cofounders, at Beyond Work I led responsibility for accelerating Product Market Fit from the *market* side. That means being the person with one foot outside the startup, not drinking the Kool Aid and listening carefully to customers and the market to make sure we build the right thing. That includes: 🧠 Market intel: customer/ market interviews, insights, analysis 👇 Positioning: Website, brand, storylines, product taxonomy, outline etc. 📣 Pitches + outreach: core, customer, investor, media 🔨 Use to inform ICP: use cases, category, vertical focus, persona
2013 - 2023
2013 - 2023
Augur was the entrepreneurial communications partner for B2B tech scaleups. It was a decade of helping founders and VCs use language to define their product at key moments of their story. Then I realised how valuable the kind of work I was doing would be earlier in the process. --- ⚡️ Hiroki Takeuchi, Cofounder, GoCardless: "Our first project with Augur was intended to be a one off around an important piece of news. However, the speed and effectiveness with which they advanced key relationships and delivered against our KPIs convinced us to add ongoing PR to the marketing mix." --- 🔥 Jeppe Rindom, Cofounder, Pleo: "Even a great story will flounder without great implementation. Augur helped us refine our pitch for the UK, identify key audiences and kickstart the relationships that will serve us as we grow. Their understanding of what's important in B2B and Fintech is outstanding in their industry."
2021 - 2022
2021 - 2022
📣 Johan Brenner, Creandum GP: "Max helped us not only to continue our marketing efforts at a high level in very busy times, but also gave our marketing a fresh look with lots of great ideas and initiatives.”
2019 - 2020
2019 - 2020
With Ably, we worked together on the central product story and how that could be communicated to market from Seed to Series A.
2008 - 2020
2008 - 2020
Writing about things that interest me in the world of tech products Sifted, Quartz, The Guardian, TechCrunch, Wired, the Daily Telegraph, tech.tu, .net magazine, B2B Marketing, Econsultancy & BrandRepublic.
2019 - 2019
2019 - 2019
(Anticipated 3-6 months) I've worked inside a Notion portfolio company at Tradeshift. I've worked with GoCardless, Unbabel, Apperio and others through Augur. And we helped Notion launch its previous funds. So it's fair to say we've been on the same path for some time now.
2018 - 2019
2018 - 2019
(Anticipated 3-6 months) Alongside Augur, the opportunity came up to embed with Forward Partners in residence, and help define their product for the next phase. It also included supporting the portfolio.
2012 - 2017
2012 - 2017
The founder asked me to take over this community of thousands of tech journalists and PRs. I added a managing "board" of community members, helped find new ownership and wrote the rules for the online platform. After five years, it was time to pass it on.
2012 - 2013
2012 - 2013
Helping define product story, including pitches, new website, outreach to partners, journalists, investors Series A-C. 💪 Leading news, social, community, advocates, events and content creation (inc.video) 🤝 Hosting meetings with potential partners, MPs, community members and other stakeholders 📰 Created opportunities with The Financial Times, TechCrunch, The Guardian, Wall Street Journal, The Next Web, The Daily Telegraph, Wired, The Times