ML

Michael Lombardi

Helping creators succeed | $100k → $100M | Former VP @ TBLA, PUBM | Advisor | Investor | ⛰️

Asheville, North Carolina

Skills

Online Advertising
Display Advertising
Ad Serving
Digital Media
SEM
Digital Marketing
Start-ups
Mobile Marketing
New Business Development
RTB
Business Development
Behavioral Targeting
Advertising
Mobile Advertising
Marketing
Web Video
Content Strategy
Strategic Partnerships
Marketing Strategy
PPC

Work Experience

2024

  • SVP, Creator Growth

    2024

  • Angel Track

    2021

    Member of First Round Capital's 9th Angel Track Cohort  —  a masterclass and community for angel operators.

2022 - 2023

  • Enterprise & CTV Products

    2022 - 2023

2020 - 2022

  • Head of Publisher Development

    2020 - 2022

    Bonsai is powering the next generation of commerce for content publishers.

2020 - 2020

  • VP of Sales

    2020 - 2020

2011 - 2019

  • VP, Sales & Strategic Supply

    2017 - 2019

    Taboola is arranging the world’s collection of digital content. We make it easier for you to discover the things you love, and maybe even a few things you didn't know about. Platform included a holistic suite of SaaS and managed services products used by the world's largest media companies; including Microsoft, Verizon/Yahoo!, Comcast, Disney/ESPN, NBC, Gannett, CBS and NewsCorp. Responsible for all publisher development and strategic supply partnerships in North America.

  • VP, Publisher Sales

    2013 - 2017

  • Sr. Director, Publisher Development

    2011 - 2013

2009 - 2011

  • Director, Publisher Sales

    2009 - 2011

    PubMatic is a global sell side platform (SSP) that helps online publishers earn more revenue and protect their brand.

2007 - 2009

  • Sr. Enterprise Sales Executive

    2007 - 2009

    Enterprise Sales Executive covering the Northeast for Mediaplex's suite of technology and SaaS solutions. Partnered with advertisers and agencies to gain more visibility into online campaigns across all channels, leverage behavior, and develop actionable insights, with a focus on reducing cost and increasing performance. As the most experienced independent ad serving platform, Mediaplex differentiators include real-time reporting and optimization, dynamic behavioral targeting, cross-channel Path-to-Conversion, and excellent customer service.

2005 - 2007

  • Enterprise Account Executive

    2005 - 2007

    Sold into and managed all aspects of a $4.5 million territory selling SaaS subscriptions to database information and services to Enterprise real estate professionals such as brokers, owners, appraisers, and lenders; built and maintained customer relationships through problem identification and solution selling. Developed and closed new business opportunities through prospecting, networking, and leveraging existing accounts; managed an existing book of business of 100 Enterprise accounts, negotiated contract renewals, and provided product training.

Estco Medical (acquired by Whittman-Hart)

2003 - 2005

  • Founding Team

    2003 - 2005

    Interactive agency focused on life sciences. Developed websites with built-in CMS, file management system and flash product demos acquired by Whittman-Hart in 2005.