MM

Michael Miraflor

Chief Brand Officer at Hannah Grey VC

Los Angeles Metropolitan Area

Invests in

  • Min Investment:

    $400,000.00
  • Max Investment:

    $1,000,000.00
  • Target Investment:

    $700,000.00

Education

Work Experience

  • Chief Brand Officer

    2022

    Hannah Grey is a first check venture capital firm investing in customer centric founders redefining everyday experiences.

  • Venture Partner

    2022

    As a Venture Partner, I help portfolio founders with their brand strategy, market positioning, product offering, and communication planning.

2024

  • Advisory Board Member

    2024

    Advising on Interactive and Culture programming for SXSW 2025 and beyond.

  • Advisory Board Member

    2021

    dcdx is a research + innovation consultancy focused on Gen Z. https://genzdesigns.com/ I believe in dcdx's mission, admire its work, and think they have the most important requirement of any self-proclaimed Gen Z research firm: being Gen Z founded and operated. In my capacity as Advisor, I am helping to deliver marketplace guidance, connectivity, and product development input as the company looks to expand its commercial offering.

2020

  • Angel Investor

    2020

    Bridging cultures by connecting people with authentic flavors. Sanzo’s flagship line is the 1st Asian-inspired sparkling water, made with real fruit + no added sugar. https://drinksanzo.com/

  • Independent Consultant

    2020

    Owner and operator. B2C, B2B, B2BC: Freelance Strategy, Media Planning/Buying, Innovation, Startup and Agency Advisory. Helping the brand marketing and advertising ecosystem navigate opportunities at the intersection of culture, creativity, and technology. https://www.thirdcityadvisory.com/ Agency clients: dotdotdash - Lead strategist, projects include TikTok, WarnerMedia, Scotts Miracle Gro, partnership and joint operations with TBWA/Chiat/Day Team One (Publicis) - Stealth new business pitch project Matte Projects - Media strategy, projects include Jay-Z / Monogram, Yeezy x GAP, Kanye West / Donda Coffee 'n Clothes - Strategy and growth, select special projects including Sam’s Club WITHIN - General growth and consulting Stealth indie agency - General growth and consulting Brand clients: VDC (Virtual Dining Concepts) - Interim CMO, January - April 2022 brighter AI (Berlin) - Product marketing and launch of protect.photo Domestika (Barcelona) - Brand marketing and international expansion Stealth (NYC) - Fashion retailer, social media strategy consulting Range Media Partners - Growth Advisory: Gen Z Designs: https://genzdesigns.com/ Pro Bono: Biden for President - Industry liaison (volunteer staff), Digital Partnerships team Angel Investment: Sanzo, SoleSavy, Buzzer, and others

  • Chief Marketing Officer

    2022 - 2022

    https://joinvdc.com/ https://www.mrbeastburger.com/

2021 - 2022

  • Head Of Strategy

    2021 - 2022

    dotdotdash is an innovation agency seamlessly blending the physical and digital. We develop and execute multi-channel strategies connecting brands and consumers through shared experience. https://dotdotdash.io/ Working with an amazing team of technologists, designers, and creatives to explore the future of consumer experiences for forward-thinking marketers. Projects include: Augmented Reality (AR) strategy and discovery for Scott’s Miracle Gro. Social (organic & paid), Clubhouse, and NFT strategy & execution for WarnerMedia.

2018 - 2020

  • Senior Vice President

    2018 - 2020

    C-level strategic advisory at the intersection of Marketing, Media, Entertainment, Tech, and Finance. Work focused on B2B, B2BC, Marketing, Events, Marketplace Intelligence, Thought Leadership, and traditional Consulting. Clients: Google, LVMH, Moët Hennessy, Deloitte Digital, Walgreens Boots Alliance (WBA), IMAX, WarnerMedia, S4 Capital/MightyHive, Stagwell Group (Code+Theory, The Harris Poll, NRG, FWDPMX, etc.), VOX Media, VICE Media Group, MadHive, ZEFR, International Flavors & Fragrances (IFF). Work involved all sides of the market, including brands (from startups/DTC to Fortune 100), holding companies, agencies, media/social platforms, publishers, technology providers.

2015 - 2018

  • Senior Vice President, Global Head of Futures & Innovation

    2015 - 2018

    - Agency lead for PUMA Global and PUMA North America accounts, overseeing a team of 20+ planners and buyers across all mediums locally and leading coordination between 34 markets globally - DJI Strategy & Innovation lead (Americas) - Innovation & Ideas work on current and past clients such as Denny's, TruGreen, Pizza Hut, Abercrombie & Fitch / Hollister, BASF Developing products, tools, and services to introduce Blue 449 to the US market.

  • Head of Strategy - US

    2015 - 2016

    I was Blue 449 employee 1 of 1 in the US market, helping to establish a beachhead for expansion prior to the Optimedia merger. During this time I heavily contributed to both Blue 449's global positioning and continued to participate in Zenith's brain trust. - Oversaw transfer of both global PUMA account (32+ markets) from Zenith to Blue 449 - US Strategy, Digital, and Innovation lead for successful BASF global pitch

2010 - 2016

  • Vice President, Strategy Director

    2013 - 2016

    Over a 6+ year period at Zenith Media: Clients: H&M, PUMA NA, PUMA Global, Kering/PPR Luxury Group/Gucci Group (Gucci, Alexander McQueen, Balenciaga, Bottega Veneta, Sergio Rossi, Stella McCartney, Yves Saint Laurent), Swarovski, Georgia Pacific (Dixie), Aviva, Central Garden & Pet (Pennington Seed) Liquid: Zenith's Ideas/Innovation/Insights/Trends internal consultancy: One of 5 original core team members, formal training completed July 2011 - Managed team of 10+ combined Planners & Buyers across Digital, Print, TV, Radio, OOH, and Local - Editor and lead content contributor of annual CES and SXSW coverage (2011 - 2016) - Presented agency-wide overviews/101s on such topics as Mobile Marketplace, Pinterest, Foursquare, Augmented Reality, Instagram, Emerging Platform Strategy, authored Digital Creative 101 and 102 for entire Zenith Media Strategy and Activation departments (100+ employees) - Digital lead in successful new business pitches for H&M, Bottega Veneta, Aviva, and Central Garden & Pet - Architected Real Time Social strategy and situation room execution for H&M Beckham Super Bowl campaigns in 2012 and 2014, resulting in #1 ranked social commercial of the Super Bowl (Nielsen), and recognized as Gold Plan of the Year (ZO ROI Awards). - Cross-trained in Print as part of the Zenith Media Integration initiative (2011) - Spearheaded and oversaw 900%+ increase in Digital spending across Kering/PPR Luxury/Gucci Group (2010-12)

  • Associate Strategy Director, Liquid (Innovation Team)

    2012 - 2013

  • Associate Media Director, Integrated Planning, Liquid (Innovation Team)

    2011 - 2012

  • Associate Digital Media Director

    2010 - 2011