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(1993 - 1995)
2016
2019
FitLab Inc. is a performance lifestyle company. We build hybrid fitness experiences & related commerce offerings in partnership with iconic athletes & brands for next-generation consumers. Our brand portfolio includes Nike Studios, Racked, Ragnar, XPT, McGregor FAST, Electric, RPM, Momentous, Yoga Vida, Sanctuary Fitness, Fitplan, Freeletics, Spartan FIT, and more to come.
2016
FitLab VC is a venture studio & fund, focused on fitness & sport lifestyle.
2023
2024
2024
Assault Fitness was founded in 2004, and designs, manufactures & supplies the products that fitness enthusiasts around the world love to hate — the AssaultBike, AssaultRower & AssaultRunner. Assault is the leader in non-motorized (human-powered) cardio equipment, and their products are utilized by athletes across professional sports organizations, CrossFit & the U.S. military, in addition to torturing everyday fitness enthusiasts.
2018
2018
Freeletics is the leading digital fitness platform in Europe and already becoming a global athletic lifestyle brand.
2020
2020
Electric is a sport lifestyle accessories company that has been a leading brand & voice in action sports for 20 years.
2021
The world’s largest outdoor adventure running series.
2017
2017
XPT, Extreme Performance Training™, is a performance lifestyle company, founded by Laird Hamilton & Gabby Reece.
2019
2019
Inspiring movement by creating quality products and apparel, designed to help athletes & adventurers everywhere improve performance and ultimately get more enjoyment out of the activities they love.
2019
2019
Momentous engineers premium nutritional performance products. Products are all NSF Certified for Sport and preferred in many NFL, NBA, NHL, and NCAA locker rooms.
2021
2021
The leading fitness creator app.