Naomi Pilosof Ionita

Partner

2018

Investment focus is early-stage SaaS (Seed/A/B) -- current areas of interest include AI, workflow automation, dev and data tools, and productivity/collaboration. Board roles include Eppo, Orb, Matik, Endgame, Vareto, Swantide, Lindy.AI, Anvil, Fleetsmith (acquired by Apple), and more.

Guest Lecturer

2015

Mentor/speaker across PLG, retention and monetization

Startup Advisor (Product/Growth/Monetization)

2011

I advise companies on product, marketing and revenue, including managing product-led and sales-led GTM motions, business model/pricing & packaging, product roadmap, user research, growth culture & process, org structure/team building, driving funnel metrics (activation/onboarding, conversion, monetization, expansion, retention), ICP/customer segmentation, etc.

Board Member (acquired by Apple)

2019 - 2020

Led the Series B for Menlo Ventures in 2019. The company was acquired by Apple in 2020. Fleetsmith puts device management on auto-pilot by automating device setup, intelligence, patching, and security for your company’s Macs, iPhones, iPads, and Apple TVs.

Vice President, Product Growth

2014 - 2017

Invoice2go, backed by Accel and Ribbit, is the easiest way for a small business to send an invoice, get paid, and manage cash flow. It became the #1 Top Grossing Business app in the App Store, in over 50 countries, without investing in Sales/Marketing. Built teams across Product Management, Data, Growth Engineering, Product Design, Lifecycle Marketing, and User Research. * Built and ran a full-stack growth product/monetization org that drove revenue strategy, including pricing and packaging, and funnel metrics across activation, conversion, upgrades, and retention. * Established a systematic approach to growth, marrying both quantitative (analysis, data science, experimentation) and qualitative (user research, usability testing) in order to drive compounding double and triple-digit improvements across all funnel metrics. * Promoted from Sr. Director Product role; joined when the company was ~25 people and reported to the CEO throughout my tenure

Product Director, Head of Growth

2011 - 2014

* Founded and ran the cross-functional Growth Product team, focused on driving user activation, retention and monetization for the core product * Implemented a user and data-driven approach to product development, including experimentation and user research process, infrastructure, and team * Achieved double-digit increase in user retention on mobile * Total users scaled from 10M to 100M during my tenure * Joined as a Product Manager, promoted to Head of Growth

Business Development (MBA Internship)

2010 - 2010

New Product Development & Marketing

2006 - 2008

Operations Consultant

2005 - 2006

Industrial Engineering Co-op

2002 - 2004