Natala Menezes

Founder

2024

Boutique consulting and advisory firm operating at the intersection of product, UX, and marketing. We partner with founders, CXOs, and investors at early-stage, entrepreneurial B2B, SaaS, and developer-focused companies in San Francisco and Seattle. Services include GTM strategy and planning, product definition, messaging and positioning, user journey mapping and flows, ICP and persona development, market landscape, and competitive analysis.

Ambassador

2023

Member of the Customer Advisory Board

Global Head of Product Marketing & Business Strategy

2021 - 2023

Built and led a 20+ person global product marketing organization across consumers, b2b, developers, and partners, including solution marketing and business strategy (competitive intelligence, analyst relations, pricing/packaging, program management, and customer marketing). Changing the way we communicate with each other every day.

Advisor

2021 - 2023

Senior Director, Platform Product Marketing

2019 - 2021

Director, Product Marketing Lightning Platform

2016 - 2019

The Salesforce Platform makes it easy for developers, of any type, to build apps with clicks or code. I lead the team of product marketers focused on Lightning Platform - including app builders, process automation, developer experience and platform integration.

Adventurer in Residence

2015 - 2016

- Camped in snowy places, including Antarctica - Climbed mountains including Shasta, Baker, Ngauruhoe, Batur - Enjoyed time with family and friends around the world - Became an expert in Brunch and Athleisure

GM, Growth Products

2014 - 2015

Localytics is the leading marketing and analytics platform for mobile and web apps. Helping App developers and owners create great experiences for their customers and maximizing profitability, engagement, lifetime value and loyalty. Localytics provides analytics and marketing for more than 1 billion devices across more than 20,000 apps. I lead and manage the product development and marketing for the self-service (Pro / Growth) product offering at Localytics.

Director, Product Management & UX

2012 - 2014

AK is a leading provider of digital marketing & data management software that enables Fortune 500 brands and agencies to measure & optimize media investments across interactive channels: display, social, email, video, rich media & the web. AK was acquired by Neustar in October 2013. Lead product integrations, media intelligence roadmap, and manage UX team.

VP of Marketing

2011 - 2012

Led all consumer acquisition efforts growing base by 150% and doubling number of Active Gigwalkers. Managed marketplace execution: talent matching, promotions, achieved 90%+ Gig completion rates, operational oversight of distributed workforce. Created outbound content: FB, Twitter, Blog, Website, e-mails, alerts and webinar training programs. Revamped external messaging/positioning and created a new category of “Flexible Work.” Developed B2B marketing programs for lead generation; managed SEM vendor and PR Agency.

Senior Product Manager

2010 - 2011

Amazon Mechanical Turk is a crowdsourcing and work distribution platform focused on developing a new category of web services to lower costs and transform how work is done. In my role I evangelize platform efforts to drive product adoption, rebuild the brand and increase usage by working with business owners and developers.