PS

Parul Singh

Partner at Initialized Capital

San Francisco Bay Area

Skills

Product Management
Analytics
Strategy
Usability
Software Development
Lean Startup
Product Development
Mobile Devices
Start-ups
Entrepreneurship
E-commerce
Digital Media
Business Development
Social Media
Online Advertising
Leadership
Web Applications
User Interface Design
Strategic Partnerships
User Experience

Education

Work Experience

  • Partner

    2021

    Partner at Initialized Capital. Product-driven founder ❤️ Backing high-growth SaaS, health tech and analytics founders. Aiming to bring more transparency to venture capital & more pie to founders 🥧 Essays: parulsingh.com Email: parul.substack.com: Twitter: @parulia

2021 - 2021

  • Interim COO

    2021 - 2021

2016 - 2021

  • Principal

    2016 - 2021

    Seed stage investor focusing on consumer, digital health, and enterprise SaaS. In my role, I meet and support founders and help determine what investments we make. Sourced or helped close our investments in Pillpack, Alyce, Broadlume (fmr AdHawk), Embark Veterinary, Flume Health, Hawthorne, HealthNote, ShopShops, Smalls, and uLesson. Led diligence on 45+ investments over 4+ years. Covered NYC for our firm for 3 years. Designed our system to track and monitor deal flow. Hired, trained and managed 9 amazing MBA associates.

  • Data Science Lecturer

    2016 - 2016

    Lecturer at Level, a full-time data science certificate program at Northeastern University. Developed curriculum materials and designed Level's assessment strategy. Taught statistical methods, regression, R, SQL, and Tableau, and supervised students' capstone projects.

Gradeable

2012 - 2016

  • Founder & CEO

    2012 - 2016

    Gradeable is a learning analytics company for K-12 schools. Students can get feedback on a proof, project or poem, as they do not learn as effectively via standardized tests. Early customers included Teach for America and Providence, RI Public Schools.

2011 - 2012

  • MBA Associate

    2011 - 2012

    Participated in diligence and sourcing for investments.

  • Program Manager

    2008 - 2010

    Fellow and later ran the Boston chapter of the Startup Leadership Program, a cohort based networking group for founders and investors. Led expansion from Boston to 2 additional cities.

2008 - 2010

  • Senior Product Manager

    2008 - 2010

    Led technical product management for our agency and publisher products, which tracked in-house and earned video engagement and metrics across UGC video properties. Managed client relationships with agencies and film studio clients.

2006 - 2008

  • Product Manager, Video & Podcasts

    2006 - 2008

    Oversaw front page video player, photos and podcasts, including monetization, UI, and advertising partnerships. Worked on diligence of NYT investment in Brightcove, led video syndication across properties including YouTube, Facebook, JetBlue, Yahoo News, and the AP. Increased video traffic by 300% and slideshows revenue by 550% over 20 months .

2004 - 2006

  • Senior Full Stack Developer

    2004 - 2006

    Replaced a team of 5 developers after layoff and acquisition of the company by Bertelsmann. Responsible for maintaining Perl, email server, and web content applications, managing CMS and developing new web applications in collaboration with the editorial teams. Monitored website for outages, security breaches, and user issues, including sharing beeper duty. After subsequent acquisition of the company by Mansueto Ventures, led server, software, and hosting provider migration, including selection of new vendors, hiring and overseeing a team of 3 engineers and several contractors, and maintaining uptime throughout.