Los Angeles, California
Locations:
Min Investment:
Max Investment:
Target Investment:
Bachelor of Science (BS)
2020
2020
Electric Lunch is a consulting firm focused on empowering media startups and creators to reach new heights of profitability and growth. Clients include: -Mattel -SuperBam -Koji -Dubit Limited -Crystal Tree Productions -iocus Entertainment -Copenhagen Bombay Studios -Storyline -Moments In History
2021 - 2021
2021 - 2021
Top esports training platform connecting millions of gamers backed by M13. Acquired by Statespace (Nov. 2021), a gaming performance analytics company led by Khosla, Lux Capital and Bessemer. • Played lead role in successful exit creating entire data room and involved in all key due diligence efforts. • Authored presentations and guided biweekly growth meetings with lead investor • Led successful recruitment efforts for Head of Growth and Product teams. • Developed and led all business unit economics and data analytics efforts to inform key decision making for company’s subscription and marketplace businesses.
2018 - 2020
2018 - 2020
An operating and investment company focused on the global creator economy with a $50M funding commitment. • Started company on day one with founder. Built and scaled all operational, financial and administrative infrastructure. • Quickly scaled an international team of 22 employees (U.S., Singapore, and China). • Key member of investment committee resulting in eight seed investments ($100K-$500K). • Oversaw the incubation of digital marketing agency Kollyde, achieving profitability in first year. • Developed product strategy, brand values, staff, data and marketing plans for a kids eCommerce subscription business. • Negotiated multiple content rights deals with creators.
2016 - 2018
2016 - 2018
A direct-to-consumer, edutainment subscription service startup featuring Kids content from around the world. Developed branding and go-to-market strategy, evaluated and sourced technology stack, and negotiated content licensing agreements.
2014 - 2015
2014 - 2015
Brought in to globally co-lead the $25B+ franchise for Warner Bros.' and JK Rowling's business team to maximize revenue and brand extension opportunities. * Poised franchise to capture significant incremental revenue, leading the development of an inaugural strategic plan for the Harry Potter franchise. * Key influencer for approval of 4 mobile games, an unprecedented expansion, with forecasted revenue of $100M+. * Responsible for doubling the daily reach on Facebook, the platform’s largest movie site with 74 million fans.
2000 - 2014
2013 - 2014
Initially hired to oversee a business development team of one person for one brand; responsibilities grew to managing five brands and 300 employees. Member of Network executive committee during entire tenure. Achieved record revenue - $100M, delivered record profitability and consistent performance (#1 Kids website for engagement for 10 straight years), and pioneered numerous industry firsts. This was my final role, where I directed strategic planning to drive business growth for three networks (Adult Swim, Boomerang and Cartoon Network) that was shared between Turner and Time Warner CEOs.
2011 - 2013
Promoted in 2011 with expanding oversight to co-lead the division’s Consumer Products and Home Entertainment businesses; retaining sole leadership of Digital, for a total P&L responsibility of $100M. * Achieved record profitability. Grew Consumer Products revenue by 50+% by expanding distribution strategy and influencing the network to negotiate its first distribution agreement with Netflix—resulting in record revenue growth of $100M in 2 years.. * Piloted and successfully launched the top strategic priority for Time Warner in 2012, deploying TV Everywhere for Adult Swim and Cartoon Network. Reimagined the platform's capabilities by deploying the industry’s first split-screen app. This new feature was heavily promoted by Apple and drove consumers through the funnel - leading to higher conversions and views. * Oversaw Game teams in the creation of 20 Top 50 apps for iOS and Android, including three ranked #1 – building a significant multi-million dollar revenue-generating platform that generates >50% profit margins annually for the company.
2008 - 2011
Promoted with expanded responsibilities to include Digital brands gametap.com (games subscription service), superdeluxe.com (original comedy site) and thesmokinggun.com (news site), managing a 300 FTE organization and $90M budget. Reported directly to the Network President. * Achieved record Digital profitability. Grew revenue 38% by increasing ad sales through custom offerings and expanding distribution in mobile video. * Delivered $50M in annual cost savings by performing a comprehensive analysis of all Digital operations, leading to the sale of gametap.com and closure of superdeluxe.com. * Launched gaming industry’s first AAA browser-based MMO game (FusionFall) achieving significant audience growth. Persevered in pulling together companies and personnel from the U.S., Germany and Korea to customize and deploy Unity technology, a first in the industry.
2006 - 2008
Promoted in 2006 based on outstanding performance, and continued to drive strategic growth for the New Media department’s Adult Swim and Cartoon Network brands. * Captured an 81% increase in revenue by aggressively growing ad sales and expanding strategic partnerships.
2001 - 2006
Promoted to oversee all aspects of the Digital business, including P&L, business development, creative, and product development. Platforms included Internet, Mobile, VOD and Interactive TV. • Transformed the Digital business from a $15M loss to a $2M profit while increasing revenue 130%. • Built and led the Adult Swim digital team from inception and deployed a television-industry first programming strategy - online premieres - launching 2nd OTT offering (Adult Swim Fix). • Led turnaround to profitability during a period of significant change (AOL and Time Warner merger). Structured aggressive, but intelligent, cost-cutting initiatives during recessionary period. • Reoriented product strategy to games, delivering 83% growth in monthly unique users (16M), achieving #1 ranking in Unique Users, and #1 in Engagement, repeatedly outperforming iconic competitors. As a result of these wins, gained CEO approval to invest $20M in gaming, the largest upfront investment in the Network’s history. • Brought Korean gaming expertise to the U.S. market. Led and negotiated an MMO agreement with Grigon Ent., marking the first time a U.S. company partnered with a Korean game developer. • Conceived and created an Atlanta-based games studio responsible for creating 15 games per year and overseeing games production with developers from five continents.
2000 - 2001
Initiated and led all product development for the media industry's first OTT offering (Toonami Reactor). Negotiated all content and technology deals to launch product. Pioneered world premieres of English-language anime content, successfully cultivating a new digital audience in the U.S.
2008 - 2012
2008 - 2012
Paris-based, online video game service. Represented Turner Broadcasting's investment in company after sale of GameTap to Metaboli
2009 - 2012
2009 - 2012
A kids-focused, subscription-based, sports-themed virtual world based in Los Angeles. Company went out of business in 2012.
1996 - 2000
1996 - 2000
Managed the day-to-day operations of the Multimedia Department. Full P&L responsibility. Member of Imagework’s Executive Management Team. * Directed and managed department to its first ever profitable year. * Managed the U.S. based software development team for the AIBO Performer animation program, sold with Sony’s ground breaking AIBO Entertainment Robot. * Developed the first online games for Jeopardy! and College Jeopardy!