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BBA - International Business with an emphasis on Marketing and Strategic Management
2019
2019
2023 - 2024
2023 - 2024
OG Realtime A.I. Infrastructure World Leader in Highly Scalable, Highly Available Realtime Database Infrastructure for Artificial Intelligence (A.I.) Generative A.I. and More - Open AI, Docugami, Langchain and many others rely on Redis! Redis Vector Library (RedisVL) provides a powerful Python client library for using Redis as a Vector Database. Leveraging the speed and reliability of Redis along with vector-based semantic search capabilities supercharges all A.I. applications! Redis Enterprise is trusted by developers, architects and devops pros at the biggest names in tech. AWS, Google Cloud and Microsoft Azure all provide Redis as a service With over 4 Billion Docker Pulls and 60,00 GitHub stars, Open Source Redis has been voted the "Most Loved Database" by Stack Overflow developers for over 10 years. We are the OGs of In-Memory, RealTime NoSQL !
2021 - 2023
2021 - 2023
2021 - 2022
Sustainable, Green Blockchain & Crypto-for-Good - Web 3.0 company focused on governments, banking and financial markets
2020 - 2021
2020 - 2021
Web 3.0 company CMO responsible for Storj Marketing and Product Teams Storj provides secure, private, affordable, decentralized cloud object storage for developers building applications or storing data in the cloud. Storj DCS (Decentralized Cloud Storage) uses encryption by default and edge-based access control to give developers better control of their data so they can build with confidence. With its robust library of documentation, open-source architecture, and S3-compatibility, Storj DCS makes it simple for developers to migrate to the service from legacy cloud storage providers.The Storj Network uses STORJ token, an ERC-20 utility token, as an exchange of value across its network. Privacy + Security = Trust In this role, I did many things. - Orchestrated and executed strategy for full company and product re-launch (4/20/2021), including: - Positioned the company as a decentralized data storage tool and system for Developers - Created a clean, unified and easy to understand brand experience via full brand refresh - Established new naming convention for commercial and open source products and services - New, modern "trackerless" website with enhanced user experience and onboarding flows to drive greater adoption and traction - Enhanced documentation experience for developers - Created Growth Marketing team and implemented best in class, robust Martec stack - Created Product Marketing team to drive persona development and over all messaging and materials - Conducted external market research (tuner.us) with full panels and deep research analysis - Re-aligned Product Management team to drive product development and roadmaps focused on voice of the customer (VOC) and needs of the market. Initiated product led growth (PLG) strategy and framework for implementation. 6350 New customers just after launch +300% conversion rate via new UX and onboarding flows New, Multi-Tenant S3 Gateway on Equinix Fabric Much more…
2019 - 2019
2019 - 2019
Team transition and integration
2014 - 2019
2016 - 2019
SendGrid - The Email API. Led global community and ecosystem development programs and initiatives. Developer Relations, VCs & Accelerators, Early Stage Monetization Strategies, Growth. Ensured that the "Voice of the Developer" was clearly translated to the Executive Team and all functions within the company. Creator of SendGrid's "Accelerate" startup program, helping thousands of the worlds top accelerator and VC/PE backed startups and early growth stage companies on the road to success with world-class structured engagement and retention tools, training and mentorship. Worked with all top global accelerator systems and programs, a wide range of VC's and funding sources and more to create connections, value and profitability all around. Created and developed highly specialized "funnels" within CRM tools to track value and growth of startups within our ecosystem, and presented realtime, deep metrics and dashboards to execs, bizdev and sales analysis teams. Worked to develop high-value startups into long term paying customers (Find "the next Uber, Airbnb, Pinterest or NextDoor") Led the development and expansion of SendGrid’s Open Source libraries and developer documentation. Created the Developer Experience Team to focus on the company’s bread and butter. Worked closely with the Executive Team and others to drive the company to profitability, and execute what has been called one of the top IPO's of 2017. SendGrid was Techstars top portfolio company exit to date. Less than a year later, SendGrid was acquired by Twilio to extend their omnichannel strategy into the email space.
2014 - 2016
Product and Marketing Leader at the worlds most advanced Email Infrastructure as a Service Company (E-IAAS). As part of the Executive Team, worked to re-structure both the Product and Marketing Teams to prepare for the next phase of the company life cycle. (Move from early stage to growth stage funding to IPO then exit). Re-org'd and enhanced Marketing Team to prepare for growth with a product-led mindset. New organization efforts included: Defined Marketing organization over all Vision and Purpose, Brand Definition and Identity, Created Corporate PR Team, Product Marketing, Sales Enablement, UI/UX, Docs and Developer Experience, In-House Design Team, First-ever Customer Personas and much more. Expanded and up-skilled Product Team to help move the company from single product/market company to new multi-product/market, multi-touch attribution omni channel vision. Drove the creation and development of SendGrid’s “Act 2” digital marketing and engagement product that came to be known as Marketing Campaigns. Off boarded early stage CEO, and on boarded growth stage/public market CEO. On boarded new CPO (Chief Product Officer) and new CMO (Chief Marketing Officer) in preparation for anticipated public market entrance.
2010 - 2014
2012 - 2014
Advanced the SoftLayer Cloud Ecosystem Through: -Global Accelerator and Incubator Partnerships -Venture Capital Companies, PE and Their Portfolios -Developers and Dev Organizations -Strategic Business Development linking all of the above Key member of the SoftLayer Executive Team. Saw revenue grow multi-x in just over in 3+ years - Culminating in an all-cash sale to IBM for ~$2.5BN USD (Now the IBM Cloud) Worked with the CEO and CSO to focus a spotlight on the most vibrant and technically advanced cloud, API driven dedicated and hybrid Infrastructure as a Service (IAAS) community in the world. Customers, revenue, partnerships and new business development. Architect and co-founder of SoftLayer's Catalyst Startup Program - The most advanced program of its kind to date. Responsible for: -Venture Capital Relationships and Interaction -Startup and Developer Relations -Technology Partnerships -Strategic Development and Relationships - Hardware based API evangelism Initiatives Include: - Helping our Customers everywhere make the most of their SoftLayer infrastructure - Building and maintaining a dynamic, robust and mutually beneficial technology partners ecosystem based on innovation and automation - Incubating great companies, great products and great ideas, and helping them on the road to success - Working with Seed Stage, Angel and Venture Capital investors to ensure portfolio companies and their products have the highly scalable compute infrastructure they need and deserve -Working closely with SoftLayer's Innovation Team to identify potential partner technologies for possible productization and stack integration - Working with global developers on next-generation products and services based on the SoftLayer compute platform - Building bridges between complementary technologies and technology companies and helping them realize the benefits of creating synergies to compete in global markets
2010 - 2012
Led the Marketing Efforts for the worlds most advanced, API-driven Cloud/Managed/Dedicated/Enterprise Hosting and Infrastructure as a Service (IAAS) Company. - Orchestrated and executed re-org of SoftLayer Marketing Team following the acquisition of hosting rival "The Planet" - Up leveled Marketing Team talent and structure including Trade Shows & Events, Corporate Comms, PR, digital marketing - SEO/SEM/PPC and more in preparation for the company's explosive growth stage efforts - Founded SoftLayer's world renown "Catalyst Startup Program" and established mutually beneficial partnerships with Techstars, 500 Startups, the Global Accelerator Network and more - On boarded CMO
2009 - 2010
2009 - 2010
Member of the Rackspace Strategy Team. Worked to build and expand the Rackspace Cloud Computing Ecosystem and Technology Stack. Initiatives included: - Launched early Rackspace Startup Program in conjunction with Y Combinator - Launched Open Stack open source cloud software and technology stack - Established new and enhanced existing technology partnerships, and greatly expanded the Rackspace Cloud Tools Ecosystem with companies from Y Combinator and more. - Worked with global SAAS and other software solution providers, including - server and application monitoring, load balancing, video processing, testing, security, systems management, disaster recovery, CMS, database management, auto scaling, application management and more - Served as Cloud technologies expert for Managed, Dedicated, Enterprise and Cloud infrastructure sales teams - Enabled global technology partners to familiarize sales teams and train technology teams on partner products and services - Led cross-functional teams in the evaluation, integration and implementation of technology partners products and services into Rackspace product offerings and technology stack - Worked with Marketing teams to promote technology partners and services via multiple channels and outlets - Led development and productization project for Microsoft Visual Studio Plug-In for the Rackspace Cloud
2006 - 2009
2006 - 2009
Co-Founder & Co-Creator of MyToons.com - The worlds first Cloud-based HD video distribution application/platform. MyToons was dedicated to democratizing the aggregation, promotion, distribution and sale of both independent and studio-created animated content Pioneered the early adoption of cloud computing in addition to guiding the creation of the company’s web application (MyToons) and supporting infrastructure written in Ruby on Rails using early Agile development methodologies. Co-led Product direction and functionalities, and headed the creation of strategic marketing initiatives designed to drive increases in website traffic, syndication and user participation. MyToons Inc. was a Venture Capital backed company
2003 - 2007
2003 - 2007
Product and marketing leader. Bauhaus created and globally distributed cutting-edge, realtime 2D animation and special effects software tools for video content creators. Led marketing and product creation/development initiatives to increase revenue, raise brand awareness and support business growth. Created and managed domestic and international distribution channels to drive sales increases and ensure market penetration. Built strategic relationships with individual animators, educational institutions and top professional animation studios like Pixar, Disney, Turner and Warners to secure product buy-in and product use. Provided leadership to a team of 25 product engineering, marketing, sales, customer service, finance and training specialists. Created the world's first fully-digital storyboarding software - Board-O-Matic. Bauhaus Software was an Angel and Venture Capital backed company. Bauhaus Software Demo Reels are available on my You Tube channel Here: http://youtu.be/xCNiw9BXdG8