Mona Vale, New South Wales
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BSc
(1994 - 1995)
Total Funding: $12M
Total Funding:
Total Funding: $220M
Total Funding: $15M
Total Funding: $3M
Total Funding: $63M
Total Funding: $58M
Total Funding: $6M
Total Funding: $86M
Total Funding: $3.6M
Total Funding: $3M
Total Funding: $220M
Total Funding: $220K
2013
2013
I aim to invest 250K via 7-10 checks a year mostly pre-seed. I have invested in over 40 startups and mentored hundreds of founders. I have open office hours Wednesday Sydney time where I'm happy to listen to your pitch and offer whatever insight I can. More than happy to chat with established or aspiring Angels. Send an email to askpete+li@gmail.com to get the calendly link. PLEASE don't use this to try and sell me shit/invest in your fund/buy your stupid ICO. My investments are somewhat eclectic to say the least. Buzzy.buzz - AI low code app generator Feezy.io - international student sourcing platform Recime.app - insta for recipes & foodie creator platform WIRL.app - Wellness in real life, helping people feel better by eating better by feeling better ... EZiD.io - passwordless authentication tools Leadstory.com - news monetisation platform Bluedot.io - precision geofencing Simconverse.com - AI patients for medical communication training Winely.app - precision fermentation tools Fathom.fm / Podium.page- podcast player / AI podcast assistant tool Karta.com.au - gift card infrastructure mtime.com.au - in home help (creating meaningful jobs for undervalued migrant women) StoryTiling.com - keeping family stories alive Newie.app - personal services management tool (i.e. personal trainers) Callin - social podcasting Calm.com - the mediation app Density.io - occupancy analytics Brilliant.org - stem education made awesomer FanFoodApp.com - ordering platform for stadia GameOn.app - sports tipping Cobalt.io - penetration testing RadiatorLabs.com - energy optimisation Enklu.com - augmented reality experience platform Xendoo.com - accounting as a service Laasie.ai - loyalty reimagined Freedcamp.com - freemium project management Signpost.com - local marketing As a privileged middle aged nerdy white guy I am stoked that 6 of my last 13 checks have been to female and/or diverse founders.
2022
2022
An inspirational team building a really fun product for a massive underserved pool of creators.
2022
2022
EZiD solves one of my pet peeves - horrible onboarding experiences. It also reduces unnecessary accounts, drastically improves email marketing conversion, provides passwordless login and will soon offer biometric logins for websites. All through a straight forward API that takes minutes to implement and costs next to nothing.
2021
2021
I was SimConverse's first investor and helped them raise their pre-seed round. I now act as a general purpose sounding board, prodder and cheeleader.
2012 - 2014
2012 - 2014
Ninja Blocks focused on simplifying human interactions with devices to create a truly magical user experience.
2010 - 2012
2010 - 2012
Before staying home full-time I thought that startup life was all consuming. Primary carers are true heroes.
2007 - 2010
2007 - 2010
For the duration of my earn out post the acquisition of Cenqua by Atlassian I had vague responsibility for the former Cenqua products Clover, Crucible and FishEye and their teams. This role transcends job descriptions, the title "nerd herder" sums it up best ;) During this time sales grew from less than 2m prior to acquisition to almost 10m in year three!
2004 - 2007
2004 - 2007
Co-founded Cenqua to try and exploit IP left over from Cortex's demise. Cenqua was an ISV of developer tools including FishEye, Clover and Crucible. Whilst the intention was to be a lifestyle company it quickly became too successful to stay small but wasn't so successful as to become huge. We sold Cenqua to Atlassian in 2007 unfortunately in an all cash deal :(. I'd like to think it became the blueprint for Atlassian's extremely succussful acquisition strategy.
1999 - 2004
1999 - 2004
Co-founded Cortex (a tech consulting company) in the heat of the tech boom as a fresh faced twenty something. The company had a good run for a while there delivering some large projects for VC funded startups through to listed companies. Employed almost 50 people at the peak in before the wheels came loose.
1998 - 1999
1998 - 1999
I don't know how I got this job with no experience, but it gave me a crash course in network and systems security as well as corporate politics. It also provided the inspiration to start my first company. This role proved beyond a shadow of a doubt to me that there is no causal link between expertise and competence. It also reinforced that bureaucracy is the enemy of efficiency and that I never wanted to be just another cog in the machine.